1st Annual Meeting of the Global XR Management Community
1st Annual Meeting of the Global XR Management Community
Overview
XR technologies are transforming the way management education and research is delivered.
This 1st Annual Meeting of the Global XR Management Community was a three-day event that provided a forum for researchers interested in teaching and studying management using XR technologies.
The objective was to provide a platform to present and discuss the latest developments, innovative projects, new ideas, and research directions in this area. In doing so, the event encouraged and facilitated the creation of a vibrant global community dedicated to sharing best practices and exploring collaboration opportunities.
The event was supported by the Abu Dhabi Department of Education and Knowledge (ADEK).
Hashtag: #inseadxr
Agenda
Sunday, 4th of June | |
| 16:00-16:30 | Arrival in the lobby of the Rosewood Hotel |
| 16:30-22:00 | Desert safari & dinner Welcome in the desert |
Monday, 5th of June | |
| 08:15-08:30 | Transfer from Rosewood Hotel to INSEAD (walk through Galleria Mall) |
| 08:30-09:00: | Registration at INSEAD |
| 09:00-09:15 | Welcome & overview Peter Zemsky, Dean of Innovation, INSEAD Roger Bassoul, Executive Director of the Middle East Campus, INSEAD Daniel Landau, INSEAD XR & AVR Florian Schloderer, INSEAD |
| 09:15-10:05 | XR Teaching 1 09:15-09:40: Negotiating the Future of Spiral Flow (XR teaching demo)
|
| 10:05-10:20 | Signing ceremony of MOUs with Sorbonne University Abu Dhabi and United Arab Emirates University Peter Zemsky, Dean of Innovation, INSEAD Laurence Renault, Deputy Vice Chancellor, Sorbonne University Abu Dhabi Mohamed Madi, Dean, CBE, United Arab Emirates University |
| 10:20-10:45 | Group photo & coffee break with XR demo tables |
| 10:45-12:30 | XR Teaching 2 10:45-11:00: ’Learning by being’: The art of improving human intelligence in an artificial environment 11:00-11:25: A creative approach to teaching creativity (XR teaching demo) 11:25-11:40: Emory Goizueta’s digital learning innovations: Enhance student experience and strengthen global reach 11:40-12:05: Virtual reality and the future of training (XR teaching demo) 12:05-12:30: Discussion |
| 12:30-14:00 | Lunch with thematic tables: teaching and operating XR Table 1: Tips and tricks to enhance teaching effectiveness: Ithai Stern, INSEAD |
| 14:00-15:30 | XR Research 1: Building a Foundation of What’s Possible 14:00-14:15: "The Charismulator" – A study of a VR intervention to improve charisma 14:15-14:30: The economics of augmented and virtual reality technologies 14:30-14:45: VR, the final frontier: To go boldly where no man has gone before in business research 14:45-15:00: Winning over the sceptics: Reimagining space, software, scale, and stakeholders 15:00-15:30: Discussion |
| 15:30-16:00 | Coffee break with XR demo tables |
| 16:00-17:00 | Panel: Enhancing effectiveness of business education with XR technology (in collaboration with digital@INSEAD) Niron Hashai, Dean, Arison School of Business, Reichman University Steven King, Chief Innovations Officer, UNC Blue Sky Innovations Peter Zemsky, Dean of Innovation, INSEAD Moderator: Victoria Woo, Director San Francisco Hub for Business Innovation, INSEAD |
| 19:00-22:00 | Barbecue dinner at the beach (The Shore at The Club) Transfer to/from the Rosewood Hotel |
Tuesday, 6th of June | |
| 08:15-08:30 | Transfer from Rosewood Hotel to INSEAD (walk through Galleria Mall) |
| 08:30-10:30 | XR Research 2: Studying Corporate Boardrooms & Meetings 08:30-09:00: Keep quiet and get along! (XR research showcase) 09:00-09:45: XR Research - opportunities and challenges 09:45-10:00: Debrief of XR research showcase 10:00-10:15: Understanding boardroom gender diversity using virtual reality: How women influence decisions and catalyze strategic change 10:15-10:30: The power of noticing: Virtual reality uncovers the bounds of social attention in meetings |
| 10:30-11:00 | Coffee break with XR demo tables |
| 11:00-12:30 | XR Research 3: Marketing & Emotions 11:00-11:15: XR in marketing: New research and educational perspectives Sandra Loureiro, ISCTE-Instituto Universitário de Lisboa 11:15-11:30: Virtual reality applications in marketing research: Measuring and managing the customer experience using immersive simulations Raymond R. Burke, Indiana University, Kelley School of Business 11:30-11:45: Consumer neurophysiological responses to XR Enrique Bigne, Universitat de Valencia and University of Westminster 11:45-12:00: Emotions and pro-environmental behaviours in virtual reality Rui Sun, The University of Chicago Booth 12:00-12:30: Discussion |
| 12:30-14:00 | Lunch with thematic tables: XR development for teaching and research Table 1: Take XR production to the next level: Daniel Landau, INSEAD XR & AVR Table 2: Develop my first XR experience: Alon Epstein, INSEAD XR & AVR Table 3: Collaborate with INSEAD XR (use/develop): Florian Schloderer, INSEAD |
| 14:00-15:30 | XR Research 4: Methods and the Metaverse 14:00-14:15: Disentangling immersion, presence, and flow in XR Kirsten Cowan, University of Edinburgh, Business School 14:15-14:30: Developing virtual organizations: Enhancing the ecological validity of experimental vignette methodologies through virtual reality Anand van Zelderen, University of Zurich 14:30-14:45: Travelling abroad without leaving the lab: Using virtual reality to manipulate multicultural experiences in experiments Salvatore Affinito, Harvard Business School 14:45-15:00: “Meet me in the Metaverse?” A comparative study on virtual reality and video conference technology's effectiveness in facilitating social relationships in virtual teams Anna Keller, Dublin City University 15:00-15:30: Discussion |
| 15:30-15:50 | Coffee break with XR demo tables |
| 15:50-16:30 | Panel: Overcoming publication barriers Raymond Burke, Indiana University Henrik Cronqvist, Chapman University Koen Heimeriks, University of Warwick Moderator: Tim Hubbard, University of Notre Dame |
| 16:30-19:00 | Mini-tour & sundowner with farewell drinks at the Louvre Abu Dhabi: Transfer from INSEAD, return to Rosewood Hotel. Participants can self-organize dinners in small groups. Introduction to Abu Dhabi and the Louvre Abu Dhabi Florian Schloderer, INSEAD Architecture, museum concept, and exhibit highlights Carole Montias, INSEAD |
| MC: Florian Schloderer, INSEAD | |
Organizers
Ithai Stern, INSEAD
Associate Professor of Strategy
The Akzo Nobel Fellow of Strategic Management
Academic Director, INSEAD VR Immersive Learning Initiative
Tim Hubbard, University of Notre Dame
Assistant Professor
Donnelly Fellow in Participatory Management
Co-Director, Virtual Reality Lab
Florian Schloderer, INSEAD
Director of Digital Innovation, Lecturer
Global Operations and Delivery, INSEAD VR Immersive Learning Initiative
Deputy Dean’s Office
