INSEAD, the business school for the world, announced that four of its recent case studies have won awards in international competitions by EFMD, oikos, and the AFM-CCMP.
“Congratulations to these faculty and writers for their success in developing cases that inspire minds all around the world,” says Ziv Carmon, Dean of Research and The Alfred H. Heineken Chaired Professor of Marketing, “At INSEAD, we are committed to producing cutting-edge impactful research that is both rigorous and relevant. Our contribution to the case method is reflected in over 2,000 INSEAD cases being used in numerous business schools and universities around the world, and in 87 awards that we received over the past 27 years that represent 32% of the total awards given out by the Case Centre.”
2017 EFMD Case Writing Competition – winner in ‘Latin American Business Cases’ category
EBX: The Rise and Fall of a Billionaire - Eike Batista
Authors:
Felipe Monteiro, Affiliate Professor of Strategy at INSEAD, and
Anne-Marie Carrick, Research Associate at INSEAD.
EFMD is a globally recognised accreditation body for quality & impact assessment in management.
Professor Felipe Monteiro comments that, “We are delighted to win this award with the case about the rise and fall of the formidable billionaire Eike Batista. His tale of boom and bust could be taken from the pages of a novel, with Batista’s larger-than-life personality that gained him extraordinary popularity in Brazil (and abroad) as his empire grew.”
oikos Case Writing Competition 2018
- Second Prize, Corporate Sustainability track
Volkswagen's Emissions Scandal: How Could It Happen?
Authors: Craig Smith, INSEAD Chaired Professor of Ethics and Social Responsibility, and Erin McCormick, Researcher/Case Writer
The oikos Case Writing Competition recognises outstanding international scholars in three tracks: on corporate sustainability, social entrepreneurship, and sustainable finance.
Professor N. Craig Smith says that, “It is great to hear that our INSEAD case on the Volkswagen emissions scandal received second prize in the oikos Case Writing competition, Corporate Sustainability track. This recognition will no doubt increase the adoption of this fascinating case about how organisations can go rogue.”
- Third Prize, Corporate Sustainability track
Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry
Authors: Pierre Chandon, The L'Oréal Chaired Professor of Marketing – Innovation and Creativity at INSEAD, and Laura Heely.
Professor Pierre Chandon says that, “It is a great honour to be recognised by the oikos Case Writing competition (Corporate Sustainability), especially because our case relies on research that I have conducted over 15 years to examine how the chocolate industry can align business, health, and eating enjoyment.”
AFM-CCMP Best Case Award 2018 - Best Case in Marketing
Who's #1: INSEAD, Harvard, Wharton, LBS?(A & B)
Authors:
Joerg Niessing, Affiliate Professor of Marketing at INSEAD, and
Pierre Chandon, The L'Oréal Chaired Professor of Marketing - Innovation and Creativity at INSEAD.
Presented by the Association Française de Marketing (AFM) and Centrale des Cases et Medias Pedagogiques (CCMP), the award recognises original and innovative marketing case studies.
Professor Pierre Chandon, say that, “I am delighted that our case “Who’s #1: INSEAD, Harvard, Wharton, LBS?” won the first prize awarded by the French Marketing Association and CCMP because it teaches two important topics for today’s students – brand metrics and data analytics – in a context that they love: rating business schools.”
To explore more INSEAD Cases, visit here.
