Phone: +65 6799 5335
Applied Microeconomics and Game Theory, Pricing, Retailing, Distribution Channels and Supply Chain Management, Services Marketing and Management
Retailing, Contemporary Channels of Distribution, Services Marketing and Management, Marketing Management
V. “Paddy” Padmanabhan is the Unilever Chaired Professor of Marketing, INSEAD-Singapore, and academic director for the Emerging Markets Institute. Prior to joining INSEAD, he was the John K. and Ellen A. Wallace Distinguished Professor of Marketing at the Olin School of Business, Washington University (1998-2002) and Associate Professor of Marketing and Fletcher Jones Faculty Fellow at the Graduate School of Business, Stanford University (1990-1998). He has been a Visiting Professor at the Kellogg Graduate School of Management, Northwestern University, and INSEAD-France. Professor Padmanabhan directs the Asian International Executive Programme, the Leading Effective Sales Force, the INSEAD Leadership Programme for Senior Executives - India, and the Certificate in Business Acumen.
His current research focuses on Business Opportunities and Challenges in Developing Economies, Economic Crises and their implications, Pricing and Supply Chain Management. He is among the top 250 most highly cited scholars in the world in Economics and Business. His research has generated numerous honours including recognition as among the Top 10 Most Influential Papers published in the 50 years of publication of Management Science (1954-2004). He has consulting, executive teaching and expert witness experience with companies ranging from multinationals (e.g., Hewlett Packard, Nokia, Syngenta, Coca Cola, Lufthansa, Monsanto, Target, Japan Tobacco, Westpac, OCBC, etc.) to start-ups across Asia, N. America, S. America and Europe.
- WORKING PAPERS - Setting Price or Quantity: Depends on What the Seller is Uncertain
- JOURNAL ARTICLES - An Econometric Model of Location and Pricing in the Gasoline Market - Journal of Marketing Research
- JOURNAL ARTICLES - Internet Based Service Institutions: a Comment on 'Marketing Models of Service and Relationships by Rust & Chong. - Marketing Science
- JOURNAL ARTICLES - Durable Goods, Extended Warranty and Channel Coordination - Review of Marketing Science
- JOURNAL ARTICLES - Reply: Do Returns Policies Intensify Retail Competition - Marketing Science
- JOURNAL ARTICLES - The Bullwhip Effect: Reflections - Management Science
- BOOK CHAPTERS - Airpork - From Zero to Hero: What Next?
- CASE STUDIES - Airpork - From Zero to Hero: What Next?