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The Benefits of Innovation That Isn’t Disruptive (reprint)

Kim W. C., Mauborgne R., Ji M. (2026).

The Benefits of Innovation That Isn’t Disruptive (reprint).

Harvard Business Review Special Issue, pp97-99.

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Master programme events

At the forefront of AI transformation

Certificate in Global Management

Formal recognition of continuous professional development with INSEAD alumni status.

Join our PhD events

Can More Women Leaders Be Both Liked and Effective?

INSEAD Knowledge

Impactful research and thought leadership from INSEAD, The Business School for the World.

Scholarship recipient Nami Nguyen MBA’26J

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The Benefits of Innovation That Isn’t Disruptive (reprint)

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W. Chan Kim

Renée Mauborgne

Mi Ji