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Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant, (Enhanced Ed.)

Mauborgne R., Kim W. C. (Forthcoming). 
Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant, (Enhanced Ed.).
 Boston: Harvard Business Review Press.
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Faculty

Affiliate Professor of Strategy

Distinguished Professor of Strategy and International Management, Emeritus