Kim W. C., Mauborgne R. (2025). Blue Ocean Strategy (2025 Must Read Reprint). HBR's 10 Must Reads on Strategy, Updated and Expanded (pp. 45-68). Boston: Harvard Business Review Press. Book Chapter Create uncontested market space Faculty W. Chan Kim Distinguished Professor of Strategy and International Management, Emeritus Renée Mauborgne Affiliate Professor of Strategy
