For executives in B2B industries and professional service-organisations seeking to lead transformation in a digital world

The B2B Marketing Strategies programme explores the marketing competencies B2B companies need to win in this environment. 

Upcoming Sessions

Start

27 May 2019

Length

5 Days

Locations

Fontainebleau

For executives with, or about to take up, marketing responsibilities; and those executives outside the marketing discipline, but whose role interacts with this function.

The Strategic Marketing Programme provides cutting-edge insights into the strategic elements of the marketing process and helps participants rise to today’s biggest challenges, including social media.

Upcoming Sessions

Start

22 Oct 2018

Length

5 Days

Locations

Fontainebleau

Start

13 May 2019

Length

5 Days

Locations

Fontainebleau

For executives and senior managers who wish to develop a strategic understanding of digital marketing

Leading Digital Marketing Strategy is a four-day programme on which participants learn how companies can tackle digital transformation and drive innovative marketing strategy through customer-centricity. You will rethink the customer journey to help you build positive and relevant experiences across all channels and touchpoints.

Upcoming Sessions

Start

09 Oct 2018

Length

4 Days

Locations

Fontainebleau

Start

25 Mar 2019

Length

4 Days

Locations

Singapore