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The Rudolf and Valeria Maag INSEAD Centre for Entrepreneurship



Henrich GREVE


The Maag INSEAD Centre for Entrepreneurship calls upon and enables members of the broad INSEAD community to produce knowledge and to deliver or receive assistance with new venture formation, renewal of an existing company, or turn around and re-launch of an ailing enterprise. We curate ideas and lessons from the school's diverse base of alumni and associates and support the research of INSEAD’s scholars.

Through our Start-up Bootcamps, Venture Competitions and Entrepreneurs in Residence programme we foster and grow INSEADs entrepreneurial spirit and facilitate venture formation.

Through our LaunchPad, Entrepreneurship Forums and Mentorship programmes we promote Business as a Force for Good that deliver new and responsible solutions to global challenges.

The efforts put forward by our community helps us fulfil INSEADs mission by educating and inspiring entrepreneurial leaders who drive growth, build wealth, create employment, open up new possibilities, tackle global challenges, and build a sustainable future for all.

We are extremely grateful to Rudolf Maag MBA'73 and Valeria Maag for their generous gift that supports the centre and advances entrepreneurship at INSEAD.

Henrich Greve
Academic Director, Rudolf and Valeria Maag INSEAD Centre for Entrepreneurship
Rudolf and Valeria Maag Chaired Professor of Entrepreneurship

Our activities


We offer a variety of programmes, activities and resources for current participants and alumni who are interested in pursuing entrepreneurship.

For Current Students


Startup Bootcamp >

Join an interactive and immersive 48 hour training workshop to test your entrepreneurial appetite and learn the foundations of how to create a venture from the ground up.

Entrepreneurs-in-Residence >

Connect with over 160 experienced entrepreneurs and investors in a personalised, one-on-one setting to discuss how you can move forward with your entrepreneurial venture. Our EIRs are available to advise you on your next steps.

Venture Competition >

Have a startup idea? Enter the biannual INSEAD Venture Competition (IVC) for a chance to win seed funding, receive mentoring and be on your way to launching the next unicorn. 


For Alumni Entrepreneurs


LaunchPad @ STATION F >

The INSEAD LaunchPad is our first alumni startup accelerator, and it is located inside the world’s largest startup campus – STATION F in Paris. Alumni-led startups from all sectors and industries can take their ventures to the next stage through LaunchPad events and connections, and the many resources in the STATION F ecosystem.

Entrepreneurship Forum >

INSEAD Entrepreneurship Forum (IEF) is held annually for aspiring and current INSEAD entrepreneurs. The last IEF "Entrepreneurship: The Force Awakens" took place on 25-26 September 2020 in Lisbon, Portugal and featured keynotes, panels, workshops and networking opportunities. Preparations for the 2023 IEF is underway.

Become a Mentor or Speaker

One of the pleasures of becoming a successful entrepreneur is the possibility of assisting aspiring entrepreneurs with your expertise and guidance. ICE provides several opportunities for you to contribute including mentoring current students and fellow alumni or speaking at a INSEAD Entrepreneurship Club event. If you are interested in getting involved, please contact us and we will be happy to share more information.

INSEAD startups at a glance

Academic institution with the most European unicorns
Total startups
Total funding raised

In the spotlight


Upcoming programmes & events




Explore INSEAD's vibrant entrepreneurship ecosystem with some of our partners and collaborators.

Entrepreneurship at INSEAD fosters a community in which curious minds across disciplines can exchange ideas with practitioners to solve important challenges faced by entrepreneurs and companies striving to build a new business. Learn more about our faculty and their research in the Entrepreneurship & Family Enterprise area.

The INSEAD Entrepreneurship Club (IEC) serves to channel the entrepreneurial mindset in INSEAD MBA students, regardless of their experiences, from inspiration all the way to starting their own business during or after the programme. Get involved in the speaker series, 3Ps (Pitches, Pizza and Pints), startup treks, and more!

The INSEAD Career Development Centre works with  students on their entrepreneurship career. We  collaborate with stakeholders of the startup ecosystem, connecting them with INSEAD talent to drive growth within their ventures. For more information contact Vimi Emraz (Europe) or Viet Anh Vu (Asia).

Currently there are 49 National Alumni Associations (NAA) representing 52 countries across the world. The purpose of the NAAs is to support its members with a comprehensive and wide range of professional and social activities to nourish the network and to promote INSEAD.  Many NAAs have specific clubs and events focused on entrepreneurship and angel investing.  We encourage you to contact your local NAA to get involved.

The Global Private Equity Initiative (GPEI) is INSEAD’s private capital think tank which works hand-in-hand with private equity and venture capital firms, institutional investors and governments around the world to foster entrepreneurial ecosystems. It connects companies and entrepreneurs with the right sources of capital for their stage of development.

‘SSUP! is a INSEAD MBA student-led (ad)venture that explores the top entrepreneurial hot-spots around Europe and Asia and interviews founders, angels and VCs to liven-up the student-founder-investor network and also gain on-the-ground, local insights. 

Meet the Team

Henrich Greve

Henrich Greve

Rudolf and Valeria Maag Chaired Professor of Entrepreneurship
Academic Director of the Rudolf and Valeria Maag INSEAD Centre for Entrepreneurship (ICE)

Nancy Hsieh

Executive Director

Magdalene Khng

Centre Manager, Asia Campus



Martina Blahova

Centre Manager, Europe Campus



Endora Teo

Centre Coordinator, Asia Campus

Join our Entrepreneurship Groups


The INSEAD entrepreneurship groups were created for INSEAD students, alumni and friends of INSEAD passionate about Entrepreneurship.



If you have any questions related to the Maag Centre's activities, do not hesitate to contact us.

INSEAD Personalised Experience




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