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PhD in Management

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Zhao Zheng

PhD Student in Entrepreneurship and Family Enterprise

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Biography

Entry Year: 2020

I am a PhD candidate in Management at INSEAD in Singapore. My research focuses on creativity and innovation in the digital era. I study the antecedents, assessments, and consequences of creativity and innovation. I focus on creative industries, such as film and television.

My ongoing projects are aimed at uncovering insights into three main areas: 1) exploring the creativity assessments that are not convergent; 2) examining the effects of technological advancements, such as artificial intelligence and big data, on creative processes and their outcomes; and 3) investigating team structures and collaboration processes that optimally support creative endeavors. Through my research, I seek to contribute to a deeper understanding of how creativity is fostered, evaluated, and realized within the context of digital transformation in creative industries.

RESEARCH INTERESTS
- Organization Theory
- Assessments of Creativity
- Creative Processes and Team Creativity
- Consequences of Creativity
- Creative Industries

WORK IN PROGRESS
1. Zheng, J. Z. & Greve, H., Market Category Positioning and Democratization in Assessing Creativity (Working paper)
2. Zheng, J. Z., Boundary Spanning and Team Creativity (Writing a manuscript)
3. Zheng, J. Z. & Greve, H., Market Partitioning and Multiple Goals in Creative Industries (Data analysis)
4. Zheng, J. Z., Glass Ceiling Revisited for Female Freelance Workers (Data Collection)
5. Zheng, J. Z. & Wang Y., Career Setbacks and Creative Collaborations (Data Collection)

EDUCATION
M.A., University of Southern California, 2014
B.A., Sun Yat-sen University, 2012



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