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PhD in Management

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Wendi Ji

PhD Student in Marketing

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Additional Information
Research Areas
  • Judgement and Decision Making
  • Psychology of Technology
  • Consumer-AI Interactions

Biography

Year of Entry: 2023

Education:
MSc Marketing, The London School of Economics and Political Science (Distinction)
BA Management Studies, Cambridge Judge Business School (First Class Honours with Distinction)
BA Psychological and Behavioural Sciences, University of Cambridge (First Class Honours)

Profile background:
I am interested in the intersection of marketing, psychology, and technology. While studying psychology and management at Cambridge, I developed a fascination with consumer adoption of technological innovations and reactions to AI-driven services. These interests are practically fuelled by my observations of business problems while interning at Tencent, Fortune 500 tech company and consulting projects with tech-startups.