INSEAD puts microscope on Brazil with new Executive MBA module
INSEAD, the leading international business school, today announced the introduction of its newest Executive MBA module, which takes place in Sao Paulo and Rio de Janeiro this year. The module, which is available as an option to the current Global Executive MBA class of 2013, addresses the needs of 36 professionals doing business within emerging economies – using Brazil as the context of study. Emerging economies now represent nearly 50 per cent of the global economy and are rising as a new breed of dynamic emerging-market multinationals, giving the more established global multinationals a run for their money – not just within traditional industries but also in the high-tech sectors. As emerging economies reshape the global economic landscape, executives looking to make a move in or harness the growth of emerging markets need to stay ahead of the game more than ever.
INSEAD’s EMBA offering in Brazil consists of an intensive week-long module providing participants with a solid understanding of the major economic, political, financial and demographic trends affecting emerging economies, as well as the essential tools for competing in emerging markets. The module features guest speakers from the business and political spheres, who are leaders in their respective fields. They include Henrique Meirelles (Chairman of J&F, formerly President of Brazil's Central Bank 2003-2010 and President of Bank Boston), Décio Silva (Chairman, WEG (former CEO, WEG, 1998-2007); Member of the Board, BRF Brazil Foods, and Iochpe Maxion), Guilherme Leal (Co-Founder of Natura, Vice-President candidate - Brazilian Presidential Elections 2010), Luiza Helena Trajano (Chairwoman and CEO of Magazine Luiza), Didier Tisserand (CEO, L’Oreal Brazil), Randy Millian (President, Latin American and the Caribbean, Diageo), Maria Luiza Pinto (former Santander Brazil, former AbnAmro Brazil), Carlos Ferreirinha (President MCF Consultoria and former CEO, Louis Vuitton, Brazil), Prof. Betania Tanure.
The course is divided into five core topics: “Understanding Brazil”, “Understanding Brazilians”, “Managing Foreign MNCs in Brazil”, “Competing Globally: the Brazilian Corporate Giants” and “Brazil and what we learn about it and from it”.
This new INSEAD EMBA option features a diverse pool of highly talented professionals seeking to understand business in fast growing economies, complemented by a market field trip to a country, including sessions and guest speakers to reinforce the real opportunities and challenges. . Each class has an unparalleled mix of nationalities, enabling participants to learn from each other and build a close-knit yet globally distributed network. Current students include top executives from all around the world especially from the US, India, Middle East, Belarus, Portugal, Russia, Lebanon, France, the Netherlands, Switzerland, Singapore and the UK.
Peter Zemsky, Interim Dean said: “Within this new module, we have created a unique offering designed to equip participants with the tools to compete effectively on an emerging market platform. Participants will be able to harness what they learned and apply it in the boardroom, to help them navigate the challenges and seize opportunities in emerging markets.”
“The students in the INSEAD EMBA module have very diverse profiles both in terms of background and industry experience. Course participants undergo a rigorous selection process so that they are able to benefit from a class full of experience.” said Felipe Monteiro, Assistant Professor of Strategy at INSEAD, specialist of Latin America. “Professionals seeking to invest in Brazil and other emerging markets in South America need to understand the tools required to do business here successfully, which includes managing local companies, domestic or multinational, and local subsidiaries of foreign companies.”
The contribution to the world’s GDP by the emerging BRIC nations and the growth markets of Indonesia, Mexico, South Korea and Turkey, is expected be twice that of the G7 between 2011 and 2020. Brazil appears as the fifth major inbound destination of FDI globally, only besides China, USA, Hong Kong and Belgium. Considered the “sleeping giant” for many years, Brazil is now the second largest emerging economy globally and the seventh largest economy overall. In the future, Brazil is expected to assume greater and more complex international responsibilities, subsequently elevating the role of public opinion and civil society within foreign policy making. INSEAD recognized the opportunity to offer executives the knowledge to manage in, and from, this key emerging market.
Participants to the INSEAD EMBA module in Brazil are chosen among a class of high quality working professionals and with an experience of around 12 years, of which at least 4-5 years are in a management role, representing a rich diversity of sectors, from around the world. Participants must also demonstrate cross-cultural understanding and an international outlook, in addition to the ability to address the intensive and challenging curriculum.
