How strategic agility will help you stay ahead of the game
INSEAD, the leading business school for the world, today announced the launch of FAST STRATEGY, a new book co-authored by Yves Doz, Professor of Strategy at INSEAD, and Mikko Kosonen, former CSO/CIO of Nokia, now Executive VP of the Finnish Innovation Fund.
FAST STRATEGY analyses the risks facing successful companies and identifies three essential vectors of strategic agility they need in order to regain and maintain continued growth: Strategic Sensitivity, both the sharpness of perception and the intensity of awareness and attention; Resource Fluidity, the internal capability to reconfigure business systems and redeploy resources rapidly; Collective Commitment, the ability of the top team to make bold decisions fast, without getting caught up in “win-lose” politics at the top. Together these allow CEOs and their management teams to perceive early, decide quickly, and deploy resources with strength and speed. Growth and renewal should be at the heart of business agendas, say the authors, and strategic agility is the key.
The book shows how strategically agile companies not only learn to make bold moves and transform themselves without losing momentum, their top teams have even higher ambitions: to make their companies permanently able to take advantage of change and disruption. In other words, they want their organization to learn to thrive on continuous waves of change instead of to periodically and painfully adjust to change in alternating periods of stability and upheaval.
Based on research and interviews with 150 corporate leaders and senior executives, FAST STRATEGY shows managers and CEOs how to develop the strategic agility they need for their companies to succeed. "It has long been a dilemma – how companies reinvent themselves,” says Vivienne Cox, Chief Executive - Gas, Power & Renewables, BP plc. “The ‘Fast Strategy’ findings are an important contribution - being attentive to the evolving environment and developing the capacity within a leadership team for "collective commitment" resonate powerfully with my own experience”.
The book reflects the experiences of established companies including Accenture, Cisco, Hewlett Packard, IBM, Nokia and SAP in responding to business challenges, both successfully and unsuccessfully. Authors Doz and Kosonen, combine their expertise in strategic management and in a cutting-edge industry to offer clear of insights into the problems of real companies, as well as articulate the concepts that will deliver strategic agility and shape the future.
