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Faculty & Research


David Weinstein

Emeritus Professor of Marketing


Additional Information
Research Areas
  • Industrial Marketing
  • Marketing of Financial Services
  • Chemical Industry
  • Hi-Tech Sector
  • Automotive Markets
  • B2B Marketing
  • E-Commerce
  • Measurement of Brand Equity
Teaching Areas
  • Advanced Industrial Marketing (MBA)
  • Advanced Industrial Marketing for Executives
  • Advanced Industrial Marketing (Company Specific)


David Weinstein is Emeritus Professor of Marketing at INSEAD. He earned his PhD in Business Administration at Columbia University in New York City. He is a Graduate of the Hebrew University of Jerusalem in Economics and Mathematical Statistics. His teaching, research and consulting focus is on industrial marketing, the chemical industry, the high technology sector, the automotive market and marketing in the financial sector.

Professor Weinstein has published numerous case studies in his areas of interest. He is co-author of INDUSTRAT: The Strategic Industrial Marketing Simulation. His research has been published in the Journal of Business, Journal of Marketing, Management Science, Multivariate Behavioural Statistics and other professional journals. He is a member of the editorial board of the Journal of Marketing.

Professor Weinstein has taught numerous senior executive development programmes around the world and has been consulting to corporations in the chemical, IT and automobile industries.

Professor Weinstein joined INSEAD in 1972 and served several times as coordinator of its marketing area. He served as programme director for INSEAD's European Marketing Program for eight years, acted as programme director on numerous other seminars and is currently directing the Advanced Industrial Marketing Programme. He was a Visiting Scholar at Harvard Business School in 1977-1978, and Visiting Professor at Stanford Business School in 1982-1984. In 1993 David Weinstein held the Henry Sweetbaum Chair of Distinguished Visiting Professor at the Wharton School. He continues as Visiting Professor there and is co academic director of the Industrial Marketing Strategy at the Aresty Institute.

Case Studies