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ResearchINSEAD cases win two awards in the 2020 EFMD Case Writing Competition.
Winners in Women in Business category and Finance and Banking category
ResearchSix INSEAD professors among The Case Centre’s top 40 best-selling case authors
Four INSEAD faculty in the top 10
Research
INSEAD Professor Erin Meyer’s new book studies Netflix to help executives build a culture of innovation
No Rules Rules explores controversial principles at the heart of the Netflix psyche and its culture of reinvention.
Research
The Phoenix Encounter Method
INSEAD Professors’ book provides strategic thinking for COVID times
Our Research Excellence
INSEAD’s excellent reputation in the worlds of business and academia builds on our consistent research excellence. A virtuous circle of research success combined with our school’s intellectually rich and exciting environment, attracts top researchers from around the world who, in turn, conduct and produce outstanding research with substantial real-world and academic impact. The creation of new relevant knowledge is key to our drive to build an innovative research ethos, contributing to business and society.
INSEAD faculty conduct their research in an environment that nurtures intellectual exploration and knowledge creation. Specialised full-time research assistants, state of the art labs, and experienced educational designers are but a few examples of the abundant support INSEAD faculty receive so that they can focus on what they do best – ideate and create new knowledge.
I invite you to browse these pages to discover more about [email protected]
Ziv Carmon
Dean of Research
Academic Impact
INSEAD ranks among the Top 2 business schools in the world for research productivity in General Management (UTD’s global ranking), and in the Worldwide Top 10 overall.
Our faculty members are consistently honoured for their academic leadership and excellence, receiving peer recognition from associations and societies, across ranks and disciplines from all over the world.
Our faculty engage closely with the business community where their research solves complex management challenges. You can learn more about the impact they have had by reading about some examples of our research impact below.
Real World Impact
Sloan Management Review
Disrupt Your Own Business First
Planning the future for your company begins with knowing how to destroy it.
INSEAD Knowledge
You May Be More Original Than You Think
The assumption that others are similar to us could undermine idea generation.
Press release
Leaders must focus on “invisible” processes to survive COVID crisis – new book by INSEAD professor
A new book by INSEAD Professor of Organisational Behaviour, Charles Galunic, reveals that when facing existential questions leaders need to turn, above all, to “invisible institutions”. Such backstage, core processes are critical for the effective running of any organization and even more so during and after the COVID-19 crisis.
INSEAD Knowledge
Making the Commute of the Future Happen
Mobility as a service (MaaS) is an attractive form of public transportation that offers a variety of benefits. Enticing consumers to abandon their private cars, however, will be tricky.
Press release
INSEAD Professor Erin Meyer’s new book studies Netflix to help executives build a culture of innovation
No Rules Rules explores controversial principles at the heart of the Netflix psyche and its culture of reinvention.
Harvard Business Review
How Spotify and TikTok Beat Their Copycats
In the digital economy, the race is often won by imitators who turn out to be more agile and creative than even the most successful first movers.
Press release
New book by INSEAD professor provides practical guide to B2B digital transformation
The Definitive Guide to B2B Digital Transformation – a playbook for B2B leaders looking to accelerate their growth and digital transformation efforts to win in today’s market, is released today. The book is authored by INSEAD Senior Affiliate Professor of Marketing, Joerg Niessing; and Fred Geyer, Senior Partner at Prophet, a global consultancy.
Harvard Business Review
How Dual-Career Couples Make It Work
My personal experience in a dual-career couple, and my realization that little systematic academic research had been done in this area, prompted a six-year investigation into the lives of more than 100 dual-career couples, resulting in my forthcoming book, Couples That Work.
Centres & Initiatives
Our Centers, Initiatives and Institutes combine research, impact and knowledge exchange by connecting academia and real-world practice.
Through research, we expand the frontiers of knowledge and shape global business leadership. As such, our researchers actively contribute to the school's ambitions.
Case Publishing
INSEAD’s case studies consistently rank among the top global bestsellers. Our world-renowned faculty are notoriously close to the business community, able to unearth the most relevant management insights from deep inside the complex world of international business.
The Buzz of Blockchain: Hype vs. Reality in France | |
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The case guides students to resolve a number of questions when embracing a new technology, with a focus on Blockchain, a radical new technology that has attracted a lot of hype although the adoption rate remains low among firms. Consequently, there are few successful business applications and many challenges, uncertainties and risks to be overcome. | |
By James Costantini, Dawn Jarisch Published 02 Mar 2021 Topic Strategy Industry Cryptocurrency | |
| View case |
Leading the Change: Harnessing the Power of Data Intelligence to Improve Medical Diagnostics | |
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The case describes the process of developing a data intelligence strategy, changing internal operational processes accordingly, and the initial steps towards creating data-driven products for customers. It provides examples of how analytics can be used to improve back office operations and existing services, as well as to enable new ones. | |
By Stephen E. Chick, Ridhima Aggarwal Published 18 Mar 2021 Topic Operations Industry Health, Wellness and Fitness | |
| View case |
Market Disruption Strategies: The Transformation of Xiaomi | |
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| The case describes the changing market landscape, Xiaomi’s product portfolio, distribution systems, partnerships, brand management, promotion and pricing. The question is whether to remain focused on smartphones—on which Xiaomi’s reputation has been built—or transform into an IoT ‘ecosystem’ encompassing a wider range of product categories. | |
By Haiyang Yang, Jingjing Ma, Neal Roese, Amitava Chattopadhyay Published 24 Feb 2021 Topic Marketing Industry Information Technology and Services, Consumer Electronics | |
| View case |
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