Our Research Excellence
At INSEAD we pride ourselves on the rigour and relevance of our research. Whether it is academic publications, books, cases, or practitioner-oriented publications, we strive for the highest quality and impact. We produce research that brings new ideas and new knowledge to the world, underpinning pedagogy that is useful to business leaders.
Supported by our strong links with the international business community, our research also benefits from real world testing, feedback and application, creating a powerful academic flywheel. We conduct research in an environment that nurtures intellectual exploration and knowledge creation. We disseminate our research through our teaching and engagement with the world.
Dean of Research
Real World Impact
The assumption that others are similar to us could undermine idea generation.
A new book by INSEAD Professor of Organisational Behaviour, Charles Galunic, reveals that when facing existential questions leaders need to turn, above all, to “invisible institutions”. Such backstage, core processes are critical for the effective running of any organization and even more so during and after the COVID-19 crisis.
Mobility as a service (MaaS) is an attractive form of public transportation that offers a variety of benefits. Enticing consumers to abandon their private cars, however, will be tricky.
INSEAD Professor Erin Meyer’s new book studies Netflix to help executives build a culture of innovation
No Rules Rules explores controversial principles at the heart of the Netflix psyche and its culture of reinvention.
Harvard Business Review
In the digital economy, the race is often won by imitators who turn out to be more agile and creative than even the most successful first movers.
The Definitive Guide to B2B Digital Transformation – a playbook for B2B leaders looking to accelerate their growth and digital transformation efforts to win in today’s market, is released today. The book is authored by INSEAD Senior Affiliate Professor of Marketing, Joerg Niessing; and Fred Geyer, Senior Partner at Prophet, a global consultancy.
Harvard Business Review
My personal experience in a dual-career couple, and my realization that little systematic academic research had been done in this area, prompted a six-year investigation into the lives of more than 100 dual-career couples, resulting in my forthcoming book, Couples That Work.
Centres & Initiatives
Our Centers, Initiatives and Institutes combine research, impact and knowledge exchange by connecting academia and real-world practice.
Through research, we expand the frontiers of knowledge and shape global business leadership. As such, our researchers actively contribute to the school's ambitions.
INSEAD’s case studies consistently rank among the top global bestsellers. Our world-renowned faculty are notoriously close to the business community, able to unearth the most relevant management insights from deep inside the complex world of international business.
The Buzz of Blockchain: Hype vs. Reality in France
The case guides students to resolve a number of questions when embracing a new technology, with a focus on Blockchain, a radical new technology that has attracted a lot of hype although the adoption rate remains low among firms. Consequently, there are few successful business applications and many challenges, uncertainties and risks to be overcome.
By James Costantini, Dawn Jarisch
Published 02 Mar 2021
Leading the Change: Harnessing the Power of Data Intelligence to Improve Medical Diagnostics
The case describes the process of developing a data intelligence strategy, changing internal operational processes accordingly, and the initial steps towards creating data-driven products for customers. It provides examples of how analytics can be used to improve back office operations and existing services, as well as to enable new ones.
By Stephen E. Chick, Ridhima Aggarwal
Published 18 Mar 2021
Industry Health, Wellness and Fitness
Market Disruption Strategies: The Transformation of Xiaomi
|The case describes the changing market landscape, Xiaomi’s product portfolio, distribution systems, partnerships, brand management, promotion and pricing. The question is whether to remain focused on smartphones—on which Xiaomi’s reputation has been built—or transform into an IoT ‘ecosystem’ encompassing a wider range of product categories.|
By Haiyang Yang, Jingjing Ma, Neal Roese, Amitava Chattopadhyay
Published 24 Feb 2021
Industry Information Technology and Services, Consumer Electronics