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Research
INSEAD Professor Erin Meyer’s new book studies Netflix to help executives build a culture of innovation
No Rules Rules explores controversial principles at the heart of the Netflix psyche and its culture of reinvention.
Research
Leaders must focus on “invisible” processes to survive COVID crisis
A new book by INSEAD Professor Charles Galunic, reveals that when facing existential questions leaders need to turn, above all, to “invisible institutions”.
Research
INSEAD research finds how much CEOs matter to firm performance
Researchers examine the effect of CEO hospitalisations on firm performance to isolate the “CEO effect”.
ResearchINSEAD professors dominate The Case Centre’s Awards and Competitions 2020
INSEAD faculty won in three categories this year including the 2020 Outstanding Case Writer. Congratulations to Zoe Kinias, Horacio Falcão, W. Chan Kim and Renée Mauborgne.
Our Research Excellence
INSEAD’s excellent reputation in the worlds of business and academia builds on our consistent research excellence. A virtuous circle of research success combined with our school’s intellectually rich and exciting environment, attracts top researchers from around the world who, in turn, conduct and produce outstanding research with substantial real-world and academic impact. The creation of new relevant knowledge is key to our drive to build an innovative research ethos, contributing to business and society.
INSEAD faculty conduct their research in an environment that nurtures intellectual exploration and knowledge creation. Specialised full-time research assistants, state of the art labs, and experienced educational designers are but a few examples of the abundant support INSEAD faculty receive so that they can focus on what they do best – ideate and create new knowledge.
I invite you to browse these pages to discover more about [email protected]
Ziv Carmon
Dean of Research
Academic Impact
INSEAD ranks among the Top 2 business schools in the world for research productivity in General Management (UTD’s global ranking), and in the Worldwide Top 10 overall.
Our faculty members are consistently honoured for their academic leadership and excellence, receiving peer recognition from associations and societies, across ranks and disciplines from all over the world.
Our faculty engage closely with the business community where their research solves complex management challenges. You can learn more about the impact they have had by reading about some examples of our research impact below.
Real World Impact
INSEAD Knowledge
You May Be More Original Than You Think
The assumption that others are similar to us could undermine idea generation.
Press release
Leaders must focus on “invisible” processes to survive COVID crisis – new book by INSEAD professor
A new book by INSEAD Professor of Organisational Behaviour, Charles Galunic, reveals that when facing existential questions leaders need to turn, above all, to “invisible institutions”. Such backstage, core processes are critical for the effective running of any organization and even more so during and after the COVID-19 crisis.
INSEAD Knowledge
How Trade Made the Richest 0.1% Even Richer
Better access to foreign markets benefited exporting firms’ top executives disproportionately more than rank-and-file workers
Sloan Management Review
Disrupt Your Own Business First
Planning the future for your company begins with knowing how to destroy it.
Press release
INSEAD Professor Erin Meyer’s new book studies Netflix to help executives build a culture of innovation
No Rules Rules explores controversial principles at the heart of the Netflix psyche and its culture of reinvention.
Harvard Business Review
How Spotify and TikTok Beat Their Copycats
In the digital economy, the race is often won by imitators who turn out to be more agile and creative than even the most successful first movers.
Press release
New book by INSEAD professor provides practical guide to B2B digital transformation
The Definitive Guide to B2B Digital Transformation – a playbook for B2B leaders looking to accelerate their growth and digital transformation efforts to win in today’s market, is released today. The book is authored by INSEAD Senior Affiliate Professor of Marketing, Joerg Niessing; and Fred Geyer, Senior Partner at Prophet, a global consultancy.
Harvard Business Review
How Dual-Career Couples Make It Work
My personal experience in a dual-career couple, and my realization that little systematic academic research had been done in this area, prompted a six-year investigation into the lives of more than 100 dual-career couples, resulting in my forthcoming book, Couples That Work.
Centres & Initiatives
Our Centers, Initiatives and Institutes combine research, impact and knowledge exchange by connecting academia and real-world practice.
Through research, we expand the frontiers of knowledge and shape global business leadership. As such, our researchers actively contribute to the school's ambitions.
Case Publishing
INSEAD’s case studies consistently rank among the top global bestsellers. Our world-renowned faculty are notoriously close to the business community, able to unearth the most relevant management insights from deep inside the complex world of international business.
Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence | |
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This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. | |
By Wolfgang Ulaga, Ziv Carmon, Laura Heely Published 1 Jul 2020 Topic Marketing Industry Insurance | |
| View case |
Analytics-Driven Transformation at Majid Al Futtaim: Building a Data-Led, Test-&-Learn Culture to Generate Customer Value in the Middle East | |
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| The case focuses on its data-led, customer-centred transformation that unlocked new sources of growth and mitigated the effects of the covid19 pandemic on business thanks to the group’s digital resilience. | |
By David Dubois, Joerg Niessing, Katia Kachan Published 1 Jul 2020 Topic Strategy Industry Retail | |
| View case |
Artificial Intelligence: Stitch Fix - A Blue Ocean Retailer in the AI World
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| The case describes how Lake turned a Harvard Business School class project into a $1.5 billion company, Stitch Fix. Stitch Fix provides a personal styling service, sending individually selected clothing and accessories based on customer preferences and constraints. | |
By W. Chan Kim, Renee Mauborgne, Melanie Pipino Published 17 Dec 2019 Topic Strategy Industry Retail, Building Materials | |
| View case |
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