Journal Article
Consumers make a multitude of food consumption decisions every day, and such decisions are influenced by internal motivations and external factors, consequential for health and well-being, and highly connected over time. To enhance their understanding of food decision making, the authors propose the Start-Stop Continuous-Time Food Framework. This novel framework (1) identifies and characterizes each eating episode through three key interrelated dimensions (when to start eating, what to eat, when to stop eating) and (2) depicts relationships between eating episodes over time through this framework. They propose ways to enhance the consideration of single eating episode approaches, while also advocating for a more “continuous-time” approach that facilitates the identification of food consumption patterns reflective of consumers’ everyday choices. They specify a wide range of future research questions and promising avenues for applying their framework for helping consumers eat consistently with their goals, designing effective policies, and conducting impactful consumer food research.
Faculty
Professor of Marketing
