Networking, Trust and Social Exchange, Enforcement of Prosocial Norms, Online Markets
Organisational Behaviour, Networking
Ko Kuwabara is an Associate Professor of Organisational Behaviour at INSEAD. He teaches a core course on leadership in the MBA programme.
Professor Kuwabara's research explores the motivational psychology of networking: who builds effective networks, what inhibits people from networking, and what can be done to promote sustained engagement in networking. He is currently designing and evaluating different interventions in order to help professionals build and manage their networks more effectively. In related research, he has examined the emergence of trust in cross-cultural interactions and online markets. His research has been published in leading academic journals including the Academy of Management Review, American Journal of Sociology, and Psychological Science.
Professor Kuwabara earned his PhD and BA in Sociology from Cornell University. Prior to joining INSEAD, he was an associate professor of management at the Columbia Business School where he taught courses on negotiation, social networks, and organisational change in the MBA and various executive education programmes.
- Journal Articles - Cohesion, Cooperation, and the Value of Doing Things Together How Economic Exchange Creates Relational Bonds - American Sociological Review
- Journal Articles - Specialization in Relational Reasoning The Efficiency, Accuracy, and Neural Substrates of Social versus Nonsocial Inferences - Social Psychological and Personality Science
- Book Chapters - Affective Attachment in Online Markets: A Sociological Study of eBay - Princeton University Press
- Journal Articles - Culture, Identity, and Structure in Social Exchange: A Web-based Trust Experiment in the United States and Japan - Social Psychology Quarterly
- Journal Articles - Do Reputation Systems Undermine Trust? Divergent Effects of Enforcement Type on Generalized Trust and Trustworthiness - American Journal of Sociology
- Book Chapters - How Does Status Affect Power Use? - Emerald Publishing Ltd.
- Book Chapters - Multiplex Exchange Relations - Emerald Publishing Ltd.
- Journal Articles - Nothing to Fear But Fear Itself: Fear of Fear, Fear of Greed and Gender Effects in Two-Person Asymmetric Social Dilemmas - Social Forces
- Journal Articles - Temporal Dynamics of Social Exchange and the Development of Solidarity: "Testing the Waters" Versus "Taking a Leap of Faith" - Social Forces
- Journal Articles - The False Enforcement of Unpopular Norms - American Journal of Sociology
- Journal Articles - Trust, Cohesion, and Cooperation After Early Versus Late Trust Violations in Two-Person Exchange: The Role of Generalized Trust in the United States and Japan - Social Psychology Quarterly
- Journal Articles - When Beauty Doesn't Pay: Gender and Beauty Biases in a Peer-to-Peer Loan Market - Social Forces