David Dubois (PhD, Kellogg School of Management) is a tenured Associate Professor at INSEAD. Through his research and teaching, he helps businesses and leaders demystify new technologies and data trends, decide how to build powerful brands through superior customer relationships, and effectively deploy new talents and capabilities. David is also a recognized global expert in luxury and fashion brand management.

David’s work intersecting consumer science and technology, social influence, status and luxury branding has appeared in top journals across disciplines such as Management Science, Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Harvard Business Review, Nature Communications, Journal of Personality and Social Psychology, Psychological Science, Journal of Experimental Social Psychology, Social Psychological and Personality Science and Current Opinion in Psychology.  His work is regularly featured in outlets such as The Financial Times, The Economist, The Wall Street Journal, Forbes, BBC, and Le Monde, among others. He has served as an associate editor for the Journal of Consumer Research and is an editorial review board member for Recherche et Applications en Marketing. In recognition of his contributions, David was named an MSI Young Scholar in 2017 and won the IMTC Management Impact Award in 2024.

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