David has extensive teaching experience both in the MBA program and in Executive Education. His expertise covers a broad range of important marketing, digital and strategic topics including:

• Brand Leadership
• Technology & (Gen)AI
• Strategic Communication
• Leading Digital Transformation
• Innovation & Customer Insights
• Data-Driven Strategy
• Building Digital Influence Within & Outside Organisations
• Crisis Management in an Online World
• Value Creation and Capture in high-end Markets Through Status & Style
• Luxury and Premiumisation Strategies 
   

At INSEAD, David developed and teaches several flagship MBA electives on AI, innovation and luxury. He also launched and co-direct INSEAD's flagship Leading Digital Marketing Strategy Programme. A passionate educator, he actively contributes to build pedagogical tools including award-winning cases to help disseminate cutting-edge business practices around the world (see David’s cases here).