Skip to main content

Faculty & Research


About David Dubois

David Dubois (PhD, Kellogg School of Management) is a tenured Associate Professor at INSEAD and one of the world’s leading scholar on data-driven marketing, innovation and transformation around the customer. Through his research and teaching, he helps professionals transform their organizations into learning agents. To do so, he focuses on how companies can unlock valuable insights from advanced data analytics (e.g., search, social media, IoT, AI, blockchain etc...) and convert these insights into long-term competitive advantages in the marketplace, as well as what steps business leaders need to take to turn their organization into a learning agent. David is also a global expert on luxury and fashion brand management.

David’s work on digital consumer behavior, analytics-driven customer insights, social influence, social media behavior, word-of-mouth and luxury consumption has appeared in top journals such as Nature Communications, Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Harvard Business Review, Journal of Personality and Social Psychology, Psychological Science, Journal of Experimental Social Psychology, Social Psychological and Personality Science and Current Opinion in Psychology. His work is regularly featured in outlets such as The Financial Times, The Economist, The Wall Street Journal, Forbes, Bloomberg, CNN, NPR, BBC, and Le Monde, among others. He has served as an associate editor for the Journal of Consumer Research and an editorial review board member for Recherche et Applications en Marketing. In recognition of his academic contributions, David was named 2017 Young Scholar by the Marketing Science Institute.

Official INSEAD Profile


Google Scholar's Page


David Dubois
Associate Professor of Marketing

INSEAD Europe Campus
Boulevard de Constance
77300 Fontainebleau France

E-mail: [email protected]

LinkedIn: View profile