Tech and Touch Customer Strategy: A Fintech David vs. the Goliaths of the Financial Services Industry in Latin America (2021)

Analytics-Driven Transformation at Majid Al Futtaim: Building a Data-Led, Test-&-Learn Culture to Generate Customer Value in the Middle East (2020)

Digitally-powered Customer-centricity in the Industrial Gas Sector: the Air Liquide-Airgas Merger (2018)

Transforming Luxury Distribution in Asia: Bluebell's Makeover in the Face of Digital Disruption (2018)

Building an Aspirational High-End Brand through Cultural Engagement: Absolut Vodka's Love Affair with Art (2018)

Shang Xia: Selling High-Quality Refined Goods “Proudly Made in China (2017)

Re-Defining WGSN's Value Proposition and Positioning: Insight Generation for Fashion and Lifestyle Industries (2017)

S.T.Dupont - The Renaissance of a French Luxury Brand (2016)

AccorHotels and the Digital Transformation (2016) *2018 Winner, Case Center Best Marketing Case & Runner-up, Best Marketing Case AFM-CCMP Competition (also available in French and Spanish)

Managing Creativity in Luxury Fashion Houses: Raf Simons at Dior (2016)

The Nokia N8 'Push Snowboarding' Campaign (2015) (also available in Spanish)

Ombre, Tie-Dye, Splat Hair: Trends or Fads? (2014) *2017 Winner, Case Center Best Marketing Case

Bel-Brand: The Laughing Cow Challenge (2012)

Old Spice: Revitalizing Glacial Falls (2011)