Strategic R&D Management

Develop a business perspective to make product innovation happen

As a manager involved in product innovation, your role is becoming more and more crucial to your organisation’s competitive advantage, growth and profitability. Our Strategic R&D Management programme is a comprehensive exploration of the world of product innovation and how it can drive business strategy and development across multiple functions.

A much sought after programme for over 20 years, Strategic R&D Management continues to evolve so that the content is consistent with the changing global business environment, keeps up with technology and remains at the forefront of product development.
 

How you benefit

• A broader strategic perspective. View R&D from a strategic perspective rather than as a collection of development projects​.
• More business strategy initiatives. Develop tools to translate business strategy into a portfolio of innovation initiatives and to measure performance of uncertain and long-term innovation.
• Enhanced planning and processes. Build processes and structures to enhance your organisation’s capability to generate creative ideas for different purposes and with different degrees of novelty.
   

Participant profile

Strategic R&D Management brings together an experienced group of executives from a great diversity of industries and countries. It is designed specifically for senior managers involved in product innovation – either directly or because this is a major focus of their organisation.

This programme qualifies for the INSEAD Certificate in Global Management.