Upcoming Sessions
Testimonials
Here is a sample of what participants have to say about the value of the Strategic Marketing Programme.
Matthias Meier
VP Sales and Marketing, DT Swiss
Interview with Matthias Meier, past participant of the Strategic Marketing Programme
I went into INSEAD with really high expectations about the relevance of the programme and the intellectual level of the learning experiences. And I came out with every expectation exceeded
Matthias Meier
VP Sales and Marketing, DT Swiss
Veronika Chufistova
Senior Manager, Marketing Communications, Toyota Motor Europe
Interview with Veronika Chufistova, past participant of the Strategic Marketing Programme
You can’t exactly define what is it that makes you feel so good when you leave the classroom, but you feel that you are one level up
Veronika Chufistova
Senior Manager, Marketing Communications, Toyota Motor Europe
Luisa Piazza
Head of Public Affairs, SEAT PG, Italy
Gaining Marketing Insights and Seeing the Other Perspective
It broadened my understanding and vision of marketing. It gave me new insights – new ways to look at, and develop, a marketing strategy, how to conduct analysis, how to explain the project decision-making process to my stakeholders.
Luisa Piazza
Head of Public Affairs, SEAT PG, Italy
Elham Al Dawsari
Campaign and Content Manager, STC Pay, Saudi Arabia
"INSEAD’s value was in its variety of people and their aggregated learnings and cultures. Packaged in a one-week extensive course, I take away with me that challenge to grow and to apply newly gained knowledge from the Strategic Marketing Programme to further digitalise financial services at STC Pay and enable our customers in new ways towards becoming a cashless society in Saudi Arabia.
Elham Al Dawsari
Campaign and Content Manager, STC Pay, Saudi Arabia
