Mélanie Pipino Institute Fellow Contact Email Additional Information Case Studies View All Prev Next Liquid Death (B): Breaking out of the Red Ocean of Bottled Water 17 Jul 2026 By Pipino M., Kim W. C., Mauborgne R. Liquid Death (A): Breaking out of the Red Ocean of Bottled Water 17 Jul 2026 By Pipino M., Kim W. C., Mauborgne R. Taylor Swift’s Blue Ocean Strategic Moves: How She Stood out and Succeeded in the Crowded Entertainment Industry 25 Feb 2025 By Mauborgne R., Kim W. C., Pipino M. How a Good Strategy Can Fail: Leadership Lessons from Napoleon’s Rise and Fall 27 May 2024 By Kim W. C., Mauborgne R., Pipino M. Driving Sustainable Growth and Empowering Society: Nickel's Blue Ocean Beyond Disruption 30 Nov 2023 By Kim W. C., Pipino M., Mauborgne R. Blue Ocean Leadership: How to Achieve High Impact at Low Cost 13 Dec 2022 By Kim W. C., Pipino M., Mauborgne R. Katrina Lake vs Jeff Bezos: Surviving Amazon 04 Apr 2022 By Pipino M., Kim W. C., Koo O. Y., Mauborgne R. Artificial Intelligence: Stitch Fix - A Blue Ocean Retailer in the AI World 17 Dec 2019 By Kim W. C., Pipino M., Mauborgne R. Reinventing Fundraising Charity: The Enduring Success of Red Nose Day 30 Nov 2018 By Kim W. C., Pipino M., Mauborgne R.
