Professor of Marketing, Yale School of Management
Professor Deborah Small is the Adrian C. Israel Professor of Marketing at the Yale School of Management. Her research explores how people make decisions that affect both their own and others’ well-being, and what these choices reveal about moral character.
Professor Small’s work bridges psychology and economics, focusing on topics such as prosocial behavior, moral judgment, consumer decision-making, and the identifiable victim effect. Her research has been published in leading journals across psychology and marketing.
Before joining Yale, she was the Laura and John J. Pomerantz Professor of Marketing at the Wharton School of the University of Pennsylvania. She holds a Ph.D. and M.A. in Psychology and Behavioral Decision Sciences from Carnegie Mellon University and a B.A. magna cum laude from the University of Pennsylvania.
At Yale, Professor Small teaches courses on behavioral science, moral decision-making, and the application of behavioral insights for social good.
