The School Wins Seven of Nine Awards and Receives the Overall Honour for the Tenth Time in the History of the Awards
INSEAD, the leading international business school, has won an unprecedented seven of the nine European Case Awards and crowned this success by also winning the Overall Award. It is the tenth time that INSEAD has won the Overall Award in the 17-year history of the ecch European Case Awards. No school has ever been this successful in a single year. An INSEAD business case study by Professor Pierre Chandon and Vadim Gregorian, INSEAD MBA 2000, about the fashion brand Diesel won the Overall Award. The case focuses on the selection of a branding strategy for the denim maker’s new line of upscale clothing. Taking an insightful look into Diesel’s product line, the case addresses critical issues such as how to manage a portfolio of brands and evaluate alternative strategies for launching a new brand. Additionally, it illustrates key steps in the marketing of fashion and luxury brands, most notably brand extensions.
“We are honoured to receive a record number of European Case Awards for excellence in case writing,” said J. Frank Brown, Dean of INSEAD. “It is a true testament to the quality of our world renowned faculty and their innovative research.”
The Overall Award enables INSEAD to reclaim the Sumantra Ghoshal Award for Excellence in Case Writing that the school held two years ago. The award, named after the visionary management guru Sumantra Ghoshal, recognizes one case each year for its exceptional content and overall impact. INSEAD Professor Pierre Chandon, winner of the Overall Award, also won the Marketing category again this year and Professor Jonathan Story was honoured for a second consecutive year in the Economics, Politics and Business Environment category.
Complementing the Overall Award, INSEAD faculty members received seven of the nine Case Awards in the following categories:
- Economics, Politics and Business Environment, Case writer: Jonathan Story, Title: India - The World's Largest Democracy: Hindu Elephant or Asian Tiger
- Finance, Accounting and Control, Case writer: Regine Slagmulder, Title: sainsbury's (B) Supply Chain Performance Measurement
- Human Resource Management/Organisational Behaviour, Case writers: Charles Galunic and Ingmar Bjorkman, Title: Lincoln Electric in China
- Knowledge, Information and Communication systems Management, Case writers: Theodores Evgeniou and Kishore Sengupta, Title: Kent County Council - Implementing IT for E-government
- Marketing, Case writers: Pierre Chandon and Pedro Pacheco Guimaraes, Title: Unilver in Brazil - Marketing Strategies for Low-Income Consumers
- Production and Operations Management, Case writers: Luk Van Wassenhove and Daniel R. Guide, Jr., Title: Managing Product Returns at Hewlett Packard
- Strategy and General Managment, Case writers: Jean-François Manzoni, Kathryn Hughes and Jean-Louis Barsoux, Title: Nissan's U-Turn: 1999-2001 Condensed Version of Redesigning Nissan (A) & (B)
“The success of INSEAD this year can be directly attributed to its lasting commitment to supporting faculty in producing high-value, original case teaching materials at the school, said Jeffrey Gray, Director of ecch. “The school’s impact is worldwide, as management educators select them for teaching across the globe.”
The European Case Awards have been presented annually since 1991 by ecch, an independent, non-profit, membership-based organisation dedicated to promoting the case method of learning. Sponsored this year by The Boston Consulting Group, the Awards recognise outstanding case development in Europe and celebrate the success of the authors and institutions of cases that have achieved the highest level of growth in popularity. The organisation measures ‘popularity’ by reference to the number of institutions that have ordered a case in which to teach.
INSEAD will receive its awards in September at a ceremony taking place in Paris.
