INSEAD Emeritus Professor J. C. Larreche publishes new book Value Capture Selling: How to Win the Third Sales Transformation 02 Nov 2023 INSEAD Emeritus Professor J. C. Larreche publishes new book Value Capture Selling: How to Win the Third Sales Transformation Share on LinkedIn Share on Facebook Share on Twitter Share via Email Download PDF Find this article useful? Share this with your friends Share on LinkedIn Share on Facebook Share on Twitter Share via Email Download PDF