(HBR China) Research From 'viral' products to long-term success, brand marketing must balance six dimensions-David Dubois

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(HBR China) Research From 'viral' products to long-term success, brand marketing must balance six dimensions-David Dubois

(HBR China) Research From 'viral' products to long-term success, brand marketing must balance six dimensions-David Dubois

(HBR China) Research From 'viral' products to long-term success, brand marketing must balance six dimensions-David Dubois

New Launch: INSEAD Master in Finance

Faculty Search

Research and teaching excellence by combining rigour and relevance

Through research, our world-renowned faculty bring new management insights that expand the frontiers of knowledge and shape global business leadership.

Research Publications

INSEAD Publishing

INSEAD Knowledge

INSEAD Research & Learning Hub

Make a Gift

For more than 60 years, INSEAD has cultivated a culture of entrepreneurship, diversity, independence, rigour and relevance. Your gift builds on this legacy and sustains INSEAD’s impact as a force for good.

Business and Society

Diversity and Inclusion

Sustainability

Hoffmann Institute

Innovation

Artificial Intelligence (AI)

INSEAD Learning Hub

Immersive Learning (AI & XR)

Our Locations

Europe Campus

Asia Campus

Middle East Campus

San Francisco Hub

Welcome Recruiters!

Discover INSEAD Talent

View talent profiles and post jobs

Explore and connect with a diverse pool of INSEAD talent. Customise your search to fit your hiring needs, post job listings, and manage your recruitment process all in one place.

Make a Gift Now

Your meaningful contribution not only allows the school to help qualified students with financial hardship but also supports faculty research and teaching to be a force for good.

About Giving

(HBR China) Research From 'viral' products to long-term success, brand marketing must balance six dimensions-David Dubois

(HBR China) Research From 'viral' products to long-term success, brand marketing must balance six dimensions-David Dubois

(HBR China) Research From 'viral' products to long-term success, brand marketing must balance six dimensions-David Dubois

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