“If you go back to the 1980s or 90s, when companies talked about social responsibility they would donate money to build a stadium or support a sports team,” says Kaisa Snellman, associate professor of organisational behaviour at Insead business school. “Now CSR means that . . . as a CEO, you are going to speak up. Sometimes it will offend your customers . . . [or] your employees. And sometimes . . . your investors.”
