Kim W. C., Mauborgne R. (2026). Innovation Doesn't Have to Be Disruptive (Must Read reprint). HBR's 10 Must Reads on Innovation, Updated and Expanded (pp. 21-40). Boston: Harvard Business Review Press. Book Chapter No Abstract Available Faculty W. Chan Kim Distinguished Professor of Strategy and International Management, Emeritus Renée Mauborgne Affiliate Professor of Strategy
