Open Day with Faculty Masterclass | Europe Campus
Open Day with Faculty Masterclass | Europe Campus
About this Event
You are warmly invited to experience the learning environment at INSEAD! Take this opportunity to join a masterclass by a renowned INSEAD faculty member and to learn more about the INSEAD EMBA & MBA programmes. Our team & students will be there to share advice and their personal journey through a panel discussion followed by a networking reception.
Date: 25 May 2024, Saturday
Time: 1:30 pm - 8:00 pm
Venue: INSEAD Europe Campus, Boulevard de Constance, 77300 Fontainebleau
AGENDA
11:50 am Bus Departure from Paris Gare de Lyon train station to INSEAD (Booking required)
1.30 pm - 2.00 pm | Optional Campus Tour led by INSEAD Students (Last batch at 1:40 pm)
2:00 pm - 2.15 pm | Introduction and Welcome
2:15 pm - 3.15 pm | Masterclass by Abhishek Borah, Professor of Marketing
3:15 pm - 3.45 pm | Tea & Coffee Break
3:45 pm - 6.15 pm | Presentations & Discussions
6:15 pm - 8.00 pm | Cocktail with current MBA Students, EMBA Alumni & Staff Members
8:00 pm | Bus departure to Paris Gare de Lyon train Station (Booking required)
MASTERCLASS DETAILS
Mining Language for Effective Communications in the Digital World
Today, firms have many language-based decisions to make— from the brand name to the language of their annual reports to what they should or shouldn’ t say on social media. Moreover, consumers leave a goldmine of information via their words expressing their likes, dislikes, perceptions and attitudes. What the firm communicates and what consumers say have an impact on consumer attitudes, satisfaction, loyalty, and ultimately, on a firm's sales, market share and profits. In this talk, Abhishek Borah meticulously and marvellously showcases the influence of language on business. Through examples ranging from Toyota to Tesla and Metallica to Mahatma Gandhi, you will know about how to improvise on social media, how changing the use of simple pronouns like ‘ we’ and ‘ you’ can affect a firm’ s bottom line, how to spot a fake review online and much more
PRACTICAL INFORMATION
INSEAD Europe Campus is located on the edge of the Forest of Fontainebleau and just a stone's throw away from the town centre. It lies within easy reach of all major airports and rail systems connecting Paris with the rest of the world.
Address: INSEAD Europe Campus, Boulevard de Constance, 77300 Fontainebleau, France
A free shuttle will be organised to meet you at Paris Gare de Lyon train station at 11:50 am to take you directly to the campus. Same service will be offered for your way back to the station after the event.
Please book your seat here and register to confirm your participation.
