Blue Ocean Strategy | Webinar

Blue Ocean Strategy (BOS), originated by INSEAD professors W. Chan Kim and Renée Mauborgne, has emerged in recent years as one of the most influential new philosophies in strategic management. BOS presents a different approach to looking at Competitive Strategy as it challenges the conventional logic of competition in an industry setting by pursuing strategies that embrace both Differentiation and Low Cost simultaneously.

Join us where Guoli Chen, Professor of Strategy at INSEAD, will explain what BOS is, how it works and how it is applied successfully by companies engaged in a BOS initiative.

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