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Faculty & Research


Guoli Chen

Professor of Strategy

The Mubadala Chaired Professor in Corporate Governance and Strategy

Chair, Strategy Area


Additional Information
Research Areas
  • Strategic leadership and corporate governance
  • Organizational growth (e.g., Mergers and acquisitions, Globalization, Innovation, IPOs)
  • Sustainability and CSR
  • Chinese management
Teaching Areas
  • Competitive strategy
  • Blue Ocean Strategy
  • Strategy for emerging markets
  • Digital strategy
  • Corporate governance
  • Strategy implementation


Guoli Chen is a Professor of Strategy at INSEAD. He received his PhD in Strategic Management from the Pennsylvania State University. He teaches Competitive Strategy, Blue Ocean Strategy, Corporate Strategy, China Strategy, Corporate Governance and Incentive Design to MBA, EMBA PhD and Executive participants.

Guoli's research focuses on the influence of top executives, boards of directors, and human capital on strategic choices and organizational outcomes, as well as the dynamics in CEO-board relationships and corporate governance. He is also interested in organizational growth, renewal, sustainability, and corporate development activities, such as M&As, IPOs, globalization and innovation. His work has been published in top academic journals including Administrative Science Quarterly, Academy of Management Journal, Management Science, Organization Science, Strategic Management Journal and among others. His articles and opinions also appear in newspapers and magazines, such as Barron’s, Bloomberg, Business Times, CFO, Channel News Asia, China Daily, Financial Times, Forbes, Harvard Business Review (online), Jakarta Post, South China Morning Post, Washington Post etc.

Guoli served as various leadership positions at Corporate Strategy, Strategic Leadership and Governance Interest Groups of Strategic Management Society, Research and Executive committee member for the Academy of Management’s STR division. He also served as a senior editor of Organization Science, Management and Organization Review, and contributing editor of Strategy Science. Guoli published several best-selling cases on Chinese companies, such as “Huawei’s smartphone strategy”, “Uber vs. Didi”, “Shein vs Zara”. He was recognized as The Case Centre's Top 50 Bestselling Case Authors. His recent book “Seeing the Unseen: Behind Chinese Tech Giants' Global Venturing” studies how Chinese internet firms innovate and grow, their strategic mindsets, and challenges faced in overseas markets.

Before starting his academic career, Guoli worked as an investment banker at Daiwa Securities SMBC. He provided financial consulting in the areas of IPOs and fundraising.

Case Studies