Ayobukola is a Pre-Doctoral Researcher in the Marketing Department at INSEAD.
She holds a Bachelor’s degree in Microbiology from the Federal University of Technology, Akure (FUTA), Nigeria.
Before joining INSEAD, Ayobukola worked as a Relationship and Marketing Manager at Guaranty Trust Bank Limited (Nigeria), where she focused on customer acquisition, relationship management, and strategic marketing. She also earned certifications in marketing management, business analysis, and financial globalization.
At INSEAD, her research focuses on “Understanding Multi-Step Decision-Making in E-Commerce.”
Her broader research interests include: Consumer behaviour, Customer relationship management, Digital marketing strategies, and Decision making.
