Subscription Business Bootcamp is a really dynamic session, with several WOW and enlightenment moments, that you can immediately put on practice with your ideas. Two and a half days really engaging and that are totally worth it. The awareness of the benefits and payoff from ownership to user-ship experiences, and the on-going value that subscription businesses may bring towards their users and the business itself, it’s a game changer, not only regarding data but also profit. Thank you Professor Wolfgang Ulaga and Michael Mansard from ZUORA for this experience.