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Faculty & Research


Youssef F. Bissada

Emeritus Professor of Entrepreneurship and Family Enterprise


Additional Information
Research Areas
  • Utilisation of Simulation as a Teaching Vehicle
  • Entrepreneurship
  • International Management
Teaching Areas
  • Project Management
  • Entrepreneurship
  • International Management
Industry Sectors
  • Information Technology


Youssef Bissada is Emeritus Professor of Entrepreneurship and Family Enterprise. Owner and Chairman of Bissada Management Simulations, a company specialising in the development of computer-aided educational packages, Professor Bissada is currently teaching in the MBA and Executive Education programmes. He received degrees in engineering from Karlsruhe University, Germany, MBA from INSEAD and Harvard Business School, and a Doctorat d'Etat es Sciences from the University of Aix-Marseille in France.

He works as a consultant for numerous international organisations and corporations.

In addition to his research in the fields of international operations, project management and transfer of technology, Professor Bissada has played a major role in developing computer-aided teaching packages, including the SIGMA Challenge. He teaches in a number of open enrolment and customised Executive Education programmes.