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Faculty & Research


Rupali Kaul

Assistant Professor of Marketing


Additional Information


Rupali is an Assistant Professor of Marketing at INSEAD. She received her PhD in Quantitative Marketing from Stanford University's Graduate School of Business. Prior to academia she worked as a management consultant at Kearney.

Her research investigates areas such as marketing analytics, technology adoption and customer centricity. She uses randomized field experiments, machine learning and econometric analysis to causally study marketing strategies for small-scale firms and creators.