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Elina Dayanova
Elina Dayanova
Leading AI and Digital Transformation

Leading with Purpose in the Age of AI

Elina Dayanova

Global Segment Director, Systems & Services, Signify

I wholeheartedly recommend this programme to anyone ready to lead in the age of AI. It’s not just a course — it’s a catalyst for transformation. It equips you with the mindset, tools, and community to navigate complexity and drive meaningful change.

1. What inspired you to join this programme, and what did you hope to achieve?

I joined INSEAD’s Leading AI and Digital Transformation programme driven by a deep curiosity about how the evolving relationship between humans and machines will reshape our world. As AI begins to understand and respond to us, I wanted to be part of the conversation that defines how we lead through this transformation — not just react to it. My goal was to gain strategic insights and learn practical frameworks to help guide my organisation through this shift with confidence and clarity.

2. In what ways has the programme shifted your perspective or influenced your approach to work?

The programme profoundly shifted my perspective. It helped me see AI not just as a technology, but as a catalyst for rethinking leadership, culture, and value creation. I now approach challenges with a more holistic, systems-thinking mindset — one that embraces experimentation, agility, and human-centred innovation.

3. Which aspects of the experience stood out most for you (faculty, peers, content, format)?

What stood out most was the richness of the experience: the world-class faculty, the cutting-edge content, and the incredible diversity of peers. A heartfelt thank you to Nathan Furr and José Pedro Almeida for their insights and guidance. And to my fellow participants — thank you for your bold ideas, thoughtful questions, and global perspectives. Looking at our group photo, I see a mosaic of cultures and industries, united by a shared commitment to shaping a better future.

4. Can you describe a moment or insight that particularly resonated with you?

One moment that truly resonated with me was the discussion around responsible AI. It reminded me that transformation isn’t just about technology — it’s about trust, ethics, and impact. That insight continues to guide my decisions today.

5. Would you recommend this programme to others? If so, what makes it meaningful to you?

I wholeheartedly recommend this programme to anyone ready to lead in the age of AI. It’s not just a course — it’s a catalyst for transformation. It equips you with the mindset, tools, and community to navigate complexity and drive meaningful change.