Webinar: Is This a Game-Changing Blue Ocean Idea?

People say that "good ideas are a dime a dozen." However, some business ideas have a higher chance of success than others.

Blue Ocean Strategy (BOS) is an INSEAD-born set of concepts that can help you generate stronger business ideas, create new markets, and make the competition irrelevant. In this session, join Andrew Shipilov, Professor of Strategy and Programme Director of Blue Ocean Strategy, to gain insights into the differences between new market creation and established market disruption business ideas.

We will also examine the three key factors that define true Blue Ocean ideas. Finally, we will discuss how participating in the INSEAD Blue Ocean Strategy Programme can help you master BOS tools and identify a Blue Ocean idea for your business.