Author, Coach and CEO
With over two decades of experience as the CEO of 20-first, Avivah has become a trusted advisor to global CEOs, leadership teams, and executive committees in over 40 countries. Her expertise spans various sectors — from FMCG and financial services to the pharmaceutical and tech sectors. She’s on the Advisory Boards of the UK National Innovation Centre for Ageing (NICA) and the Chartered Management Institute’s Everyone Economy. She’s an Ambassador for the Stanford Center of Longevity and the Global Peter Drucker Forum in Vienna and an Adjunct Professor at DePaul University in Chicago. In 2023, she was inducted into the Thinkers50 Hall of Fame.
A regular contributor to Forbes and the Harvard Business Review, Avivah is host of the longevity focused podcast 4-Quarter Lives, and substack Elderberries. She is a Visiting Lecturer at OXFORD's Said Business School, INSEAD and Catolica Lisbon, where she is Co-Director of their innovative new Longevity Leadership Programme. A three-time TEDx speaker, she regularly captivates audiences in companies and at conferences around the globe, including The Economist Conferences, The Drucker Forum, WIN, The Silver Marketing Summit and The WoMen in Finance Summit.
Her books, such as Why Women Mean Business and Seven Steps to Leading Gender-Balanced Businesses, tackle strategic leadership issues, while her graphic series for managers, including 5 Steps to Longevity Leadership and Thriving to 100, offer practical insights for navigating the future of work.
