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Karel Cool
Professor of Strategy,
Co-Director of the new INSEAD Business Sustainability Programme,
The BP Chaired Professor of European Competitiveness

Atalay Atasu
Professor of Technology and Operations Management,
Co-Director of the new INSEAD Business Sustainability Programme,
The Bianca and James Pitt Chair in Environmental Sustainability
Sustainability is on the agenda of business leaders around the world and INSEAD alumni are playing a key role in making sustainability in the economy and society happen. Over the past six months, we have engaged with alumni from around the world and found an impressive commitment to the cause, ranging from 3D printed sustainable houses, methane measurement from space, using underutilized public transportation for express package delivery, circular rubber, to biodiversity. They act as entrepreneurs, executives, consultants, investors, board members, and NGO leaders. Many corporations and executives want to make a difference to the sustainability cause but often lack frameworks on how to prioritize their actions and investment as well as the business examples that show how sustainability objectives and business success can be aligned. Our research of the accomplishments of our alumni reveals that many are figuring this out. The objective of The INSEAD Business Sustainability Series is to enable and inspire discussions on business sustainability: how to align sustainability and business objectives.
Join us for five vivid and interactive events from April 2023 to November 2023, view the programme.
- Sustainability Masterclass and Mastercases – April 26
- Panel: Global trends, business impact, opportunities – June 8
- Clinic: Ecovadis – September 28
- INSEAD alumni in action – October 26
- Celebrating INSEAD Business Sustainability Creativity – Award Ceremony - November 10
During the closing event, two awards will be announced for alumni for how they are building or rebuilding a business on sustainability objectives. We will soon communicate on the process of how to submit your case for the awards, learn more.
Upcoming events
Building a Sustainability-Inspired Digital Business: the case of Ecovadis
28 September 2023 | Online & In-Person
Celebrating INSEAD Business Sustainability Creativity: Award Ceremony
10 November 2023 | Online & In-Person

From April to November, we have been on a journey to discover and learn from passionate and innovative INSEAD Alumni who dedicated their career to pushing the boundaries toward the creation of new business models that ensure a more sustainable world. Our research brought us to the five continents - learning about topics as varied as the protection of birds on remote islands, the urban transportation of parcels, the production of mining tires,...and much more.
With the end of 2023 right around the corner, we invite you to celebrate with us the pioneers among our community - join us either in-person at the INSEAD San Francisco Hub for Business Innovation or online for the ceremony of the first INSEAD Award for Business Sustainability Creativity on November 10th, 2023.
Speakers to be announced soon - stay tuned!
Nominate your fellow Alumni! >