Upcoming Sessions
Sustainability as a business opportunity
Discover how to build and implement an effective sustainability strategy for your business. You will explore the critical challenges of creating sustainable business models and identify strategic opportunities to drive long-term value for your organisation.
This business sustainability course will also bring you close to thought leaders and experts – leaders who will share insights and hands-on experience in designing, executing and measuring real-world sustainability strategies in their own organisations.
AI is integrated throughout the programme to support your learning and problem-solving. Salmon Rush, an AI-enabled simulation, explores competition over a shared natural resource. In an interactive case discussion, you will engage one-to-one with an AI avatar of the entrepreneur at its centre.
In the Sustainability Strategy Compass, a day-long workshop developed specifically for this programme, you will apply the programme frameworks to a sustainability challenge from your own organisation. An AI agent will help you structure your analysis, test your assumptions and draw on comparable company examples, enabling you to develop an initial strategic roadmap and financial assessment to take back to your organisation.
Key learning concepts in the programme curriculum
The INSEAD Business Sustainability Programme combines theory and practice to help you turn sustainability challenges into business opportunities. Through discussions, case studies, interactive sessions and AI-supported exercises, you will learn to:
- Develop a strategic approach to sustainable business practices.
- Identify key sustainability opportunities within your industry.
- Explore frameworks and tools for implementation.
- Understand sustainability reporting, investor roles, and financing options.
- Use AI as a support tool to analyse sustainability challenges and develop solutions.
Participant profile
The INSEAD Business Sustainability Programme is designed for senior executives and decision-makers: CEOs, CFOs, COOs, Vice Presidents and Heads of Department who need to understand the business case for sustainability and how to implement new strategies across their organisations.
The programme is also well suited to board members who need a thorough understanding of the business case for sustainability and ESG, as well as what is required to manage at an operational level within organisations.
Skills you will develop
- Analytical Thinking
- Financial Acumen
- Strategic Thinking and Execution
- Operational Efficiency
- Sustainability Integration
- Developing Value Proposition
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How You Benefit
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Understand the key forces making sustainability a business priority today.
Acquire essential frameworks, models and tools to make informed decisions about how to pursue sustainability as a foundation for your competitive strategy and advantage
Identify and navigate the unique challenges in executing sustainable business models, including circular models.
Cherry pick best practices deployed by leaders with a proven sustainability track record.
Deploy the skills to effectively measure, assess, report and communicate on corporate sustainability in your organisation.
What You Will Get
This programme qualifies for the INSEAD Certificate in Global Management.
The certificate is a formal recognition in areas of global management and leadership. Please refer to the certification requirements here.
Programme Directors
Professor of Technology and Operations Management
Professor of Strategic Management
Senior Affiliate Professor of Finance
Related Videos
Sustainability: A unique business disruptor
Circularity: What does it mean for business?
Upcoming Event
Are you ready to drive impactful change and lead your organisation towards a sustainable future?
Join Professor Karel Cool, INSEAD Professor of Strategic Management and Programme Director, for an exclusive information session on the INSEAD Business Sustainability Programme. Learn how this programme equips leaders with the skills and tools to address sustainability challenges and integrate sustainable strategies into their organisations for long-term success.
Whether you are a business leader, executive, or manager, this session will provide valuable insights into how INSEAD can support your sustainability journey.
IN Focus
Andrew Retschko
Senior Executive, Talent Engagement, Diversity & Inclusion, Sustainability & Community at Medibank
The programme reinforced that sustainability is not a standalone discipline but a core component of business strategy, risk management and long-term value creation.
Miquel Cardona Ventura
International Development Manager, ETAM
The course helped me see how sustainability practices, such as reducing waste or optimising energy use, can be integrated into business strategies and daily operations. Sustainability became a cornerstone for long-term resilience and growth, not just an additional business metric.
Justin Bean
Sustainability Strategy and Solution Innovation Architect, Environment Business Division, at a global technology company and the author of the award-winning book, What Could Go Right
My philosophy is one of sustainable abundance. I think the only viable path forward is creating a world where everyone can share in the wealth and the growth that an economy produces, and the production itself is sustainable.
Malini Anand
Head of Firmwide Operational Risk Loss Data Management in JPMorgan, New York
When we think of natural disasters like hurricanes or wildfires, we come to think about how much the frequency or intensity of these events has been affected by climate change.
Cleopatra Kitti
Founder, The Mediterranean Growth Initiative
Sustainability is absolutely critical in terms of advisory and board work. We’re at an important juncture in Europe and the US, where we really need businesses to rethink how they deliver shareholder value in the longer term. There is no shareholder value without stakeholder value.
Maarten Spiljard
Managing Director
In addition to the concepts, there were so many fascinating cases, guest speakers, experts and examples that you really got a clear view of what’s happening in the real world.
The Carbon Budget
With the release of the IPCC’s latest report confirming that the world is alarmingly far from achieving global climate goals, governments must set mandatory emissions targets for the private sector, establish a robust global carbon market, and distribute the global carbon budget and emissions rights fairly.
The Hidden Cost of Solar Energy
The current recycling capacity for solar panels can’t cope with an influx of customers prematurely discarding their existing panels for cheaper, more efficient models.
The Circular Economy: From Enthusiasm to Realism
Circularity for circularity’s sake is not the goal – sustainability is.
ESG Strategy in Action
Lessons from translating a global water conservation strategy into a coherent and impactful action plan.
Performance Reviews Need a Brand-New P&L
How can we balance our performance review with consideration of the needs and well-being of talents?
How Digital Technologies Powered the Olympic Games
Digital tools supercharged the creation, distribution and personalisation of content at Paris 2024.
Viewing sustainability as a win-win business opportunity
Karel Cool, co-director of the new INSEAD Business Sustainability Programme shares his belief that executives need to view sustainability as a win-win business opportunity – creating competitive advantage while doing good by society. With a personal passion for the field of research, and many years of experience in developing strategies and frameworks for companies transforming their business models, Professor Cool is enthusiastic to continue educating executives on this crucial subject matter.
Karel Cool
Professor of Strategic Management, The BP Chaired Professor of European Competitiveness
Karel Cool
Professor of Strategic Management, The BP Chaired Professor of European Competitiveness
Dates & Fees
Investing for a lifelong learning journey at INSEAD
Programme certificate
on completion of the programme30% Off
For INSEAD alumni CommunityFinancial Aid
For French companies based in FranceRelated Programmes
INSEAD Blue Ocean Strategy
Corporate Strategy for Board Members
Competitive Strategy
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