INSEAD, the Blockchain Research Institute and Coursera partner to offer universal and transformative learning programme on blockchain

Middle East, Asia, Europe
20 March 2019

  French version

INSEAD, the business school for the world, is partnering on a new innovative online course. In collaboration with the Blockchain Research Institute (BRI), a global think-tank conducting ground-breaking research on blockchain technology, and Coursera, the world’s leading online learning platform, INSEAD has developed Blockchain Revolution for the Enterprise. This four-course Specialisation is designed by Don Tapscott, Adjunct Professor at INSEAD and co-founder of the BRI, and is based on his ground-breaking research on Blockchain.

Blockchain is transforming almost every industry and managerial function and redefining the way of making transactions, sharing ideas, and managing workflows. This Specialisation, presented by the leading experts in education, blockchain and online learning, will prepare future business leaders to leverage this technology to create scalable business opportunities.

Peter Zemsky, INSEAD Deputy Dean and Dean of Innovation, who created INSEAD’s award-winning online programme and is leading the school’s digital strategy, comments that, “Blockchain, a technology predicted to disrupt many industries is being viewed both as a threat and an opportunity. It is important for INSEAD to lead the way to offer a universally accessible learning programme to help demystify this technology and to prepare future leaders for this transformation.”

Don Tapscott, who is also the author of the best-selling book Blockchain Revolution: How the Technology Behind Bitcoin and Other Cryptocurrencies is Changing the World, states that, “Educating leaders is one of the keys to accelerating the widespread adoption of blockchain. Working with INSEAD and Coursera, we’ve been able to develop the world’s definitive online course for blockchain in business. This will be invaluable to learners around the world.”

Blockchain is reshaping the business world and creating new opportunities across a variety of industries. It is helping revolutionize business processes, drive efficiencies, and even lower costs, so it’s critical that both technical developers and business professionals understand blockchain and its applications,” said Dil Sidhu, Chief Content Officer at Coursera. “We’re thrilled to collaborate with a top institution like INSEAD and leading blockchain authority Don Tapscott to help professionals make informed, strategic decisions about how to use blockchain to transform their business.”

The Specialisation, exclusively available on Coursera, consists of four rigorous online courses: Introduction to Blockchain Technologies; Transacting on the Blockchain; Blockchain Applications in Business; and Blockchain Opportunity Analysis, a culminating capstone project. All coursework is completed online, giving working professionals the flexibility to fit learning into their busy schedules.

Unique features of the Specialisation:

  • Principle-based approach to blockchain technology: In addition to understanding the fundamentals of what blockchain is and how it works, participants will be able to critically evaluate various claims, applications, use-cases, and implementation challenges of blockchain technology using seven design principles. 
  • Identify four broad categories of opportunity for blockchain technology: participants will be able to identify a specific problem within their own industry or market segment and describe how blockchain technology shows promise for solving it.

The depth and level of detail on the topics have leveraged many of BRI’s original research publications and case studies, which are provided complimentary to participants as part of the course readings and assessments.     

Upon completing the programme, participants receive a Specialisation Certificate and will be equipped with a high-level view of the entire blockchain ecosystem, how they can position themselves within this ecosystem, and understand how the decisions they make will help shape the blockchain revolution and the future of money and business.

For more information, visit: https://www.coursera.org/specializations/blockchain-revolution-enterprise.

About INSEAD, The Business School for the World

As one of the world's leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to develop responsible leaders who transform business and society. A global perspective and cultural diversity are reflected in all aspects of its research and teaching.

With campuses in Europe (France), Asia (Singapore) and the Middle East (Abu Dhabi), INSEAD's business education and research spans three continents. The school’s 154 renowned Faculty members from 40 countries inspire more than 1,400 degree participants annually in its MBA, Executive MBA, Executive Master in Finance, Executive Master in Change and PhD programmes. In addition, more than 11,000 executives participate in INSEAD's executive education programmes each year.

In addition to INSEAD's programmes on its three campuses, INSEAD participates in academic partnerships with the Wharton School of the University of Pennsylvania (Philadelphia & San Francisco); the Kellogg School of Management at Northwestern University near Chicago; the Johns Hopkins University/SAIS in Washington DC and the Teachers College at Columbia University in New York; and MIT Sloan School of Management in Cambridge, Massachusetts. In Asia, INSEAD partners with School of Economics and Management at Tsinghua University in Beijing, and China Europe International Business School (CEIBS) in Shanghai. INSEAD is a founding member in the multidisciplinary Sorbonne University created in 2012, and also partners with Fundação Dom Cabral in Brazil.

INSEAD became a pioneer of international business education with the graduation of the first MBA class on the Fontainebleau campus in Europe in 1960. In 2000, INSEAD opened its Asia campus in Singapore. In 2007, the school inaugurated a Centre for Research and Executive Education in the United Arab Emirates and officially opened the Middle East Campus in Abu Dhabi in 2010.

Around the world and over the decades, INSEAD continues to conduct cutting edge research and to innovate across all its programmes to provide business leaders with the knowledge and sensitivity to operate anywhere. These core values have enabled INSEAD to become truly "The Business School for the World”.


About The Blockchain Research Institute (BRI)

The Blockchain Research Institute (BRI) is an independent, global think-tank dedicated to inspiring and preparing private- and public-sector leaders to be the catalysts for blockchain transformation.  Funded by international corporations and government agencies, the BRI has brought together the world’s top thinkers to undertake ground-breaking research on the strategic implications of blockchain technology, producing practical insights for its member organizations. 

BRI Contact for Press: 
Luke Bradley
Tel: + 647.228.3686
Email: luke@tapscott.com



About Coursera

Coursera was founded by Daphne Koller and Andrew Ng with a vision of providing life-transforming learning experiences to anyone, anywhere. It is the now world’s largest online learning platform for higher education. 190 of the world’s top universities and industry educators partner with Coursera to offer courses, Specializations, and degrees that empower over 39 million learners around the world to achieve their career goals. Over 1,800 companies trust the company’s enterprise platform Coursera for Business to transform their talent. Coursera is backed by leading venture capital firms such as Kleiner Perkins Caufield & Byers, New Enterprise Associates, GSV Capital, and Learn Capital.
 

Coursera Contact for Press: 
Chandni Brunamonti
Email: cbrunamonti@coursera.org

Contacts for press

Europe

Axel Tagliavini
Tel +33 1 60 72 90 11  
Email: axel.tagliavini@insead.edu

Chris Howells
Tel +65 6799 5490
Email: chris.howells@insead.edu

Asia

Aileen Huang
Tel: +65 6799 5552
Email: aileen.huang@insead.edu 

Cheryl Ng
Tel: +65 6407 7234
Email: cheryl.ng@insead.edu  

Middle East

Zeina Sleiman
Tel + 971 50 640 31 91
Email: zeina.sleiman@insead.edu

Linda Furtado
Tel + 971 2 6515309
Email: linda.furtado@insead.edu

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