INSEAD SCORES PRESTIGIOUS AWARDS FOR ITS PIONEERING CUSTOMISED ONLINE PROGRAMME & LAUNCHES ITS FIRST OPEN ONLINE PROGRAMME

Asia, Europe
18 October 2016

INSEAD, the business school for the world, today announced that its Customised Online Programme for Microsoft, the first of its kind when it was launched in 2015, has received six gold and two silver awards within a short span of two years.

Based on the techniques and technologies of Massive Open Online Courses, but tailored to Microsoft’s exact needs, the award-winning programme (refer to Appendix) was delivered through an engaging blend of high quality video lectures, quizzes, simulated exercises, online discussions, personal reflections, case studies and peer-to-peer feedback with guided “real-world assignments”. It has achieved phenomenal results, including a global reach of over 5,000 sales executives, deep engagement from learners, 85 percent completion rate, enthusiastic feedback from participants’ managers and robust, tangible business impact.

Receiving the latest award on behalf of INSEAD at the 2016 EFMD Executive Development Conference in Portugal, INSEAD Director of Strategic Innovations and Online Programmes Chengyi Lin comments, “We are delighted to be the recipient of the 2016 EFMD Excellence in Practice Gold Award and other distinguished awards for the Microsoft-INSEAD Customised Online Programme. The awards are testament of our success and strong acknowledgement of how the programme has helped Microsoft transform rapidly at a global scale. It gives us great satisfaction when positive impact is reflected on our learners. We look forward to helping more clients take full advantage of new technologies and transform their businesses into the future.”

Spurred by the success of its customised online programme, INSEAD will launch its first Open Online Programme, Strategy in the Age of Digital Disruption, for individuals of the global business community in January 2017. The programme provides the strategic tools, concepts and perspectives that will allow participants to develop a strategic response to the new digital possibilities and to align organisations for effective strategy execution.

INSEAD Deputy Dean Peter Zemsky, who is also Dean of Executive Education and Dean of Innovation, says, “Adding to the momentum of the worldwide recognition for our Customised Online Programme, we are excited to launch our first Open Online Programme for individuals.” He adds, “We see our upcoming Open Online Programmes strategically aligned with the school’s mission of transforming individuals and organisations through business education. By harnessing the power of digital, we are able to further expand our reach to engage, educate and motivate individuals to value-add to organisations all around the world.”

For over half a century, INSEAD has been a pioneer in management education. It was one of the early movers in executive education with the first customised corporate programmes. Today, with its innovative online programmes, the school remains a market leader in executive education.

To find out more about INSEAD Executive Education Online Programmes, please visit: https://www.insead.edu/executive-education/online-programmes

ABOUT INSEAD, THE BUSINESS SCHOOL FOR THE WORLD

As one of the world's leading and largest graduate business schools, INSEAD offers participants a truly global educational experience. With campuses in Europe (France), Asia (Singapore) and Middle East (Abu Dhabi), INSEAD's business education and research spans three continents. Our 148 renowned faculty members from 40 countries inspire more than 1,300 students in our degree and PhD programmes. In addition, more than 9,500 executives participate in INSEAD's executive education programmes each year. INSEAD’s MBA programme is ranked #1 by the Financial Times in 2016.

 

CONTACTS FOR PRESS

EUROPE

Sophie Badré
TEL: +33 1 60 72 45 26
EMAIL: sophie.badre@insead.edu

Julia Irrgang
TEL: +33 1 60 72 93 34 
EMAIL: julia.irrgang@insead.edu

ASIA

Sophie Badré
TEL: +33 1 60 72 45 26
EMAIL: sophie.badre@insead.edu

Aileen Huang
TEL:+65 67995552
EMAIL: aileen.huang@insead.edu

Cheryl Ng
TEL: +65 64077234
Email: cheryl.ng@insead.edu

MIDDLE EAST

Zeina Sleiman
TEL: +971 50 640 31 91 / +971 2 651 5320
EMAIL: zeina.sleiman@insead.edu

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