Journal Article
How do you make a bold transformation, taking a leap into the unknown when there’s no clear data, no well-worn path, and no guarantee of success? What if the change you’re considering is uncharted territory, but you know waiting for certainty means standing still? A five-year study of a leading pharmaceutical company’s transformation uncovered four decision-making traps and corresponding advice on the critical leadership shifts needed to move forward with conviction.
Faculty
Affiliate Professor of Strategy
Assistant Professor of Organisational Behaviour