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How One Company Achieved a Bold Transformation - Despite Major Unknowns

Journal Article
How do you make a bold transformation, taking a leap into the unknown when there’s no clear data, no well-worn path, and no guarantee of success? What if the change you’re considering is uncharted territory, but you know waiting for certainty means standing still? A five-year study of a leading pharmaceutical company’s transformation uncovered four decision-making traps and corresponding advice on the critical leadership shifts needed to move forward with conviction.
Faculty

Affiliate Professor of Strategy

Assistant Professor of Organisational Behaviour