Digital Strategy and Execution, Innovation, Digital Transformation, Leading Strategic Initiatives
Digital Strategy, Digital Transformation, Leading Innovation
Chengyi Lin is an Affiliate Professor of Strategy. He has created and continue to direct many of INSEAD’s online and hybrid programmes.
Professor Lin’s research interest primarily focuses on the topics of digital transformation and innovation for global and multi-national organisations. His research and teaching explore the drivers of successful execution of companies’ digital strategy, the impact of corporate innovations and the effectiveness of strategic initiatives. He actively teaches in INSEAD’s MBA, EMBA, and executive programmes as well as consults for companies on their business and organisational transformation.
Professor Lin has also co-led the teaching innovation and digital transformation at INSEAD with the Dean of Innovations. He has successfully formulated, executed INSEAD’s online strategy and established INSEAD’s leading position in online executive education since 2014. Programmes he (co-)directed and developed have won over 12 prestige awards in 4 consecutive years. Professor Lin is also an expert in teaching innovations around online pedagogies, hybrid learning, action-based and peer-to-peer learning.
He actively consults for multi-internationals on digital transformation and innovation. He also mentors entrepreneurs and start-ups (e.g. Lafayette Plug and Play Accelerator).
Professor. Lin holds a Ph.D. from Northwestern University, a certificate from Kellogg School of Management and a B.Sc. from Tsinghua University. He has published in top scientific journals including Proceedings of the National Academy of Sciences, the Journal of Biological Chemistry, and Nucleic Acids Research. His past experiences include management consulting at Bain & Company in Chicago, where he also served as an expert advisor in the healthcare practice and led the development of thought leadership for corporate and R&D strategy in the pharmaceutical and biotech industry.