Business Cases and Simulation Models

Cases that are available for use in non-INSEAD programmes can be found at www.thecasecentre.org.

Computer models for some cases at insead.edu/faculty-research/faculty/stephen-e-chick/personal-site-teaching.

* L.S. Duke, R. Aggarwal, S.E. Chick, 2024, Goodlife: Profit with Purpose (INSEAD Case, 08/2023-6836 to be finalized).

* Abed Kayyal, S.E. Chick, L. van Wassenhove, P. Yadav, 2023, Should Kazuria produce vaccines locally with Univercells technology? Vaccine Manufacturing Capacity in Low- and Middle-Income Countries (INSEAD Case 01/2024-6850.)

* Kumar, S.E. Chick, 2023, Carbon27’s Pivot: A Virtual Prototype with Generative AI. (INSEAD Case 09/2023-6842-Ed.)

* Lifelong learning hub video interviews with: ∗ Dr Nazneen Rahman of Yewmaker, on the sustainable medicines project; ∗ Dr Wangari Ng’ang’a formerly of Kenyan Presidents office of Strategy, on designing, piloting and deploying universal health coverage in Kenya.

* Lisa Simone Duke, Ridhima Aggarwal, Chenyi Lin, Hyunjun Kim, Stephen E Chick, 2023, Fertile Ground for Expansion: Nabta Health’s Global Reach (INSEAD Case 09/2022-6782-Ed).

* Aggarwal, Ridhima, Valerie Hawley, Chengyi Lin, Stephen E Chick. 2022. Envisioning the Opportunity: Almouneer Focuses on Growth in the UAE. (02/2022-6478). With Virtual Reality footage option.

* L Duke, R Aggarwal, SE Chick, I Kivleniece, and I Stern. 2021. Walking the Path of Expansion: MiracleFeet’s Journey Toward a Global Footprint. (02/2021-6656-Ed). linkedin summary of launch with Virtual Reality case.

      • Service Operations Management/Experience Design TN (and VR footage), with above authors and A Epstein.

* N Brandwein, R Aggarwal, SE Chick, 2021. Digitally-enabled healthcare delivery in India: Meddo and the convergence of technology and medicine. (prerelease version 01/2021-6628).

* R Aggarwal, SE Chick, 2021. Learning to Change: Harnessing the Power of Data Intelligence to Improve Medical Diagnostics. (prerelease version 01/2021-6609).

* S Kaushal, R Aggarwal, SE Chick, W Ng’ang’a, 2021. The Journey to Universal Health Coverage: Learning from Kenya’s Pilot Programs. (prerelease version 01/2021-6631-Ed).

* Chick SE, 2019. The Physics of Patient Flows and Waiting Lists in Health Care Pathways (2018). With ProModel computer simulation models (01/2019-5214-Ed; supersedes 06/20104-5214, see 06/2014-5214 for TN).

 * R Aggarwal, I Stern, M Lee, and SE Chick. 2018. Strategic Options to Scale Unjani Clinics NPC by 2030.(10/2018-6445-Ed).

* R Aggarwal, SE Chick, F Simon, 2016, PatientsLikeMe, Patient-sourced Pragmatic Health Data, and Evidence-based Decision Making. (06/2016-6248-U)

* R Aggarwal, SE Chick, 2016, Disrupting Dengue with an Emerging Markets Launch Strategy. (06/2016-6212)

* Rose KJ, SE Chick, 2016, Mobile Health in Diabetes: mySugr’s Monster Approach. (04/2016-6204)

* R Aggarwal, SE Chick, 2015, Reorganizing Health Care Delivery through a Value-Based Approach. (11/2015-6120)

* R Aggarwal, SE Chick, 2015, DoubleVision: Making Eye Care Accessible through Cross-Subsidization. (04/2015-6124)

* A Al Ani, SE Chick, 2014, Lean Improvement Project at Sultan Bin Abdulaziz Humanitarian City. (12/2014-6105)

* Chick SE, 2014. The Physics of Patient Flows and Waiting Lists in Health Care Pathways. With ProModel computer simulation models and Teaching Note. (06/2014-5214, supersedes 05/2004-5214)

* R Aggarwal, V Öhman, SE Chick, 2013, Laastari Retail Health Clinic Model. (08/2013-5997)

* R Aggarwal, SE Chick, 2013, Finland’s Public Sector Primary Care Model. (06/2013-5978)

* R Aggarwal, SE Chick, 2013, Laastari: Building a Retail Health Clinic Chain. (02/2013-5491)

* Samir Bahrawi, A Emara, Sahar Bahrawi, SE Chick, 2012, SABA Medical’s Business Model for Polyclinics in Jeddah. (10/2012-5915)

* Balze P, SE Chick, 2012. Sheikh Khalifa Medical City: Initiative to Improve Diabetes Screening within the expatriate community of Abu Dhabi. (INSEAD 12/2012-5783, internal use only)

* Khayat N, SE Chick, 2012. Nursing Development at the Om Habibeh Foundation in Aswan, Egypt. (INSEAD 04/2012-5877, internal use only)

* De Clara L, SE Chick, 2011. Turnaround at L'Oreal's GreenVillage Plant. (11/2011-5478). INSEAD use only. [Reviews the plant turnaround at one of L'Oreal's production facilities and the role of the plant in the L'Oreal network]

* Rose KJ, SE Chick, 2011. Team Type 1: Engaging People with Diabetes. (01/2012-5825). Available at http://www.thecasecentre.org/main/. [Explores a novel approach to engaging, encouraging and empowering people with a particular chronic condition.]

* Hourani H, SE Chick, 2010. Five Personal Perspectives on the Diabetes Crisis in the Gulf States of the Middle East. (06/2010-5709). [One-page summaries of the different perspectives of patients, endocrinology specialists, nurse educators, a clinical nutrition director, and a health insurer, with respect to the preventable type 2 diabetes challenge in the Gulf states of the Middle East.]

* Hourani H, SE Chick, 2010. Imperial College London Diabetes Center in Abu Dhabi (ICLDC). (02/2010-5676) [Describes the initiation of a one-stop comprehensive diabetes clinic that is charged not only with comprehensive patient care with team visits, but also with public health outreach, clinical teaching, and medical research. This interesting business model differs from the classical focused clinics and the general hospital.]

* Hourani H, SE Chick, 2010. Imperial College London Diabetes Centre in Abu Dhabi (ICLDC): (B) The broader healthcare context in the UAE. (02/2010-5676).

* Jokela P, D Nahmias, SE Chick, 2010. Deep Breeze Brings an Innovative Medical Device to Market. (INSEAD usage, 07/2009-5620). Available at http://www.thecasecentre.org/main/. [Explores one high-tech startups activities in bringing a new medical device to market, demonstrating a number of hurdles that a technology innovator must handle, and allows for an exploration of issues for technology-focused companies that must develop a service mindset to compete successfully.]

* Hourani H, SE Chick, 2009. St. George Hospital University Medical Center in Beirut. (11/2009-5632). [Reviews one hospitals approaches to continuous improvement for both administrative and clinical processes using both quality management and process improvement tools.]

* Hourani H, SE Chick, 2009. Hotel Dieu de France: The Deployment and Improvement of a Disaster Relief Plan. (04/2009-5606). With Teaching Note (04/2009-TN-5606). Available at http://www.thecasecentre.org/main/. [Reviews the development of a disaster response plan for a hospital in coordination with a number of other stakeholders, useful for exploring continuous improvement efforts and strategy deployment processes.]

* Andersen M, R Chaparro Gazzo, T Nautin, D Jacquemont, JB Escoufier, J Ward, SE Chick, 2009. NexusBank's Journey Towards Lean Management: Applying the Toyota Production System in Financial Services (INSEAD internal use only).

Here are several simulation models used in MBA and Executive Education teaching modules. Each set of models is accompanied by an INSEAD case, which will be made available soon through the regular case distribution channels. They require the ProModel software (not provided here, sold separately elsewhere), and are provided `as is'. Right-click on the .zip files for each package to download the models. For the moment, they are intended for use as part of INSEAD educational programs only.

• Assessing Waits in a Health Care Service Delivery Process by S.E. Chick, revised Sep 2007.

  Animates the dependency on the length of patient waiting lists upon resouce utilization, pooling, and process variability in a health care delivery system.

  bottleneck2.zip contains the following file

  bottleneck2.mod: animates a health care system process flow

• Process Control at Compaq® Computer Corp. (B) - Computer Simulation, M.T. Pich and S.E. Chick, INSEAD, Sept 2002; revised Aug 2004.

  This is the companion case for “Process Control at Compaq® Computer Corp. (A): Understanding the Build to Order Decision,” by M.T. Pich and L. Van der Heyden: Case S-DS-87, Technology Management Area, INSEAD, March 2000; revised Aug 2004.

  • Compaq.zip contains the following files
  • Push_bto.mod: illustrate the push, build-to-order concept
  • Pull_bto.mod: illustrate the pull, build-to-order concept (work in process control)

• Manzana Insurance: Fruitvale Branch (B), by S.E. Chick, revised Aug 2010.

  This case complements and extends the classic case “Manzana Insurance - Fruitvale Branch,” by C.H. Loch and P. Grant: Case S-DS-87, Graduate School of Business, Stanford University, revised Oct 1993.

• ManzanaProModel.zip contains the following files
• Manzana.mod: animates the Manzana process, and allows for a `what if' scenario when jobs are creatively processed with different priority levels
• ManzBalanced.mod: shows what happens if the load is balanced across underwriters
• ManzPooled.mod: shows what happens if underwriters are pooled

Cases Updated: Oct 2023