Senior Affiliate Professor of Marketing
Adjunct Professor of Marketing
The INSEAD Marketing & Sales Excellence Initiative (MSEI) combines the energies and talents of the school’s research and educational capabilities with INSEAD alumni & global professionals in marketing & sales roles. MSEI’s primary focus is to provide a global meeting space for senior executives to learn and create thought leadership, disseminate knowledge, and share best practices with peers among a strong network of business leaders and experts with a common interest in marketing & sales topics.
Based on INSEAD’s Fontainebleau campus, MSEI offers its members exclusive access to best and next practices in marketing & sales, and a safe environment for learning, connecting, sharing and networking with peers, via both online and in-person meetings. MSEI is supported by a distinguished advisory board of senior marketing & sales executives with roles such as Chief Commercial Officer, Chief Marketing Officer and Chief Sales Officer.
To serve as the premier global forum on Marketing & Sales Excellence practices for customer-centric leaders.
To shape the future of value creation and sharing between individuals, organizations and society at large.
In the Spotlight
INSEAD Professors Chan Kim, Renée Mauborgne, Pierre Chandon, Wolfgang Ulaga, Joerg Niessing, and David Dubois take top spots in the Global Top 40 Bestselling Authors at The Case Centre.
Christoph Senn explains the best approaches for top executives engaging with customers. He also shares how employees can benefit from knowing their leader’s style.
INSEAD’s Marketing & Sales Excellence Initiative reaches a major milestone with the launch of its innovative subscription-based membership model, backed by globally renowned industry leaders and innovative startups from Day 1.
Our flexible partnering model ensures maximum impact for MSEI member companies on their journey to Marketing & Sales Excellence.
To help you build customer-centricity at your own pace, choose from the following options:
- Individual Member
- Corporate Member
- Research Partner
MSEI offers our members a safe environment for learning, connecting, sharing and networking with peers.
Discovery Event "Leading your customer-centric digital transformation: Understanding and leveraging the three transformational shifts in marketing strategy"
The third Discovery Event by MSEI was held successfully on 23 September 2021. Leaders are well aware of the need to transform but are desperately in need of direction as to how to change and even where change is required. This seminar was facilitated by Professor Joerg Niessing (INSEAD).
Discovery Event "When CEOs Make Sales Calls"
The second Discovery Event by MSEI was held successfully on 24 June 2021. Top management involvement in B2B customer relationships can pay enormous dividends for suppliers and their customers. This hands-on workshop was facilitated by Christoph Senn (INSEAD) and Matthias Wolfgruber (LANXESS AG).
INSEAD Tech Talk X "Profiting from the Subscription Economy – What Executives Need to Know"
The Subscription Economy has been described by many as the next big business tsunami. Held on 10 June 2021, this webinar shared best practices and discussed how companies can master their strategic subscription journey in both B2B and B2C markets.
Discovery Event "Mastering the Subscription Economy: Future-Proof Your Business With the Subscription Model"
The first Discovery Event by MSEI was held successfully on 22 April 2021. The Subscription Economy is the next business tsunami. How to seize subscription-based business opportunities? What is needed for success? In this online event, Michael Mansard (The Subscribed Institute and ZUORA) and Wolfgang Ulaga (INSEAD) shared experiences, explored best practices and charted a path for mastering a strategic subscription journey.