INSEAD Marketing & Sales Excellence Initiative (MSEI)


Wolfgang Ulaga
Senior Affiliate Professor of Marketing
Co-Director MSEI

Christoph Senn
Adjunct Professor of Marketing
Co-Director MSEI



The INSEAD Marketing & Sales Excellence Initiative (MSEI) combines the energies and talents of the school’s research and educational capabilities with INSEAD alumni & global professionals in marketing & sales roles. MSEI’s primary focus is to provide a global meeting space for senior executives to learn and create thought leadership, disseminate knowledge, and share best practices with peers among a strong network of business leaders and experts with a common interest in marketing & sales topics.

Based on INSEAD’s Fontainebleau campus, MSEI offers its members exclusive access to best and next practices in marketing & sales, and a safe environment for learning, connecting, sharing and networking with peers, via both online and in-person meetings. MSEI is supported by a distinguished advisory board of senior marketing & sales executives with roles such as Chief Commercial Officer, Chief Marketing Officer and Chief Sales Officer.


MSEI Vision
To serve as the premier global forum on Marketing & Sales Excellence practices for customer-centric leaders.

MSEI Mission
To shape the future of value creation and sharing between individuals, organizations and society at large.

In the Spotlight




INSEAD’s Marketing & Sales Excellence Initiative reaches a major milestone with the launch of its innovative subscription-based membership model, backed by globally renowned industry leaders and innovative startups from Day 1.

Our flexible partnering model ensures maximum impact for MSEI member companies on their journey to Marketing & Sales Excellence.

To help you build customer-centricity at your own pace, choose from the following options:

  • Individual Member
  • Corporate Member
  • Research Partner

Learn more      Contact us




Upcoming Events


Mastering the Subscription Economy: Future-Proof Your Business With the Subscription Model

INSEAD MSEI Discovery Event (Past event)
22 April 2021

The subscription economy is the next business tsunami. How to seize subscription-based business opportunities? Are we ready? What is needed for success? In this event, we share experiences, explore best practices and chart a path for mastering your strategic subscription journey. Learn from experts and exchange with peers about what it takes to thrive in the Subscription Economy.

Prof. Wolfgang Ulaga, INSEAD & Michael Mansard, Principal Director, Subscription Strategy, Zuora, Inc.

Learn More


When CEOs Make Sales Calls – They Can Seal or Kill the Deal

INSEAD MSEI Discovery Event (Online event)
24 June 2021

Top management involvement in B2B customer relationships can pay enormous dividends for suppliers and their customers. If senior leaders do it in the right way, sales and profit will grow significantly. If they choose the wrong approach, growth rates will suffer heavily. This hands-on workshop will allow participants to share own practice in executive-level selling and compare with insights from recent field research.

Prof. Christoph Senn, INSEAD & Dr. Matthias Wolfgruber, Lanxess.




The Team


Wolfgang Ulaga

Senior Affiliate Professor of Marketing
Co-Director MSEI

Christoph Senn

Adjunct Professor of Marketing
Co-Director MSEI

Fong Wai Yee

Executive Assistant



If you have any questions related to MSEI, we are here to help you.


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