MSEI Annual Symposium
Where Academic Rigour Meets Business Reality
Exploring the Future of Commercial Excellence
Dates: 28-29 October 2026
Location: INSEAD Europe Campus, Fontainebleau, France
Contact: [email protected]
Commercial excellence is at an inflection point. AI is transforming how companies acquire, serve, and retain customers, and today’s Marketing & Sales...
Read MoreWelcome to the Marketing & Sales Excellence Initiative (MSEI)
The full-service platform for business leaders interested in Marketing & Sales Excellence practices
The INSEAD Marketing & Sales Excellence Initiative (MSEI) combines the energies and talents of the school’s research and educational capabilities with INSEAD alumni & global professionals in marketing & sales roles. MSEI’s primary focus is to provide a global meeting space for senior executives to learn and create thought leadership, disseminate knowledge, and share best practices with peers among a strong network of business leaders and experts with a common interest in marketing & sales topics.
Based on INSEAD Europe Campus, MSEI offers its members exclusive access to best and next practices in marketing & sales, and a safe environment for learning, connecting, sharing and networking with peers, via both online and in-person meetings. MSEI is supported by a distinguished advisory board of senior marketing & sales executives with roles such as Chief Commercial Officer, Chief Marketing Officer and Chief Sales Officer.
Our vision
To serve as the premier global forum on Marketing & Sales Excellence practices for customer-centric leaders.
Our mission
To shape the future of value creation and sharing between individuals, organizations, and society at large.
MSEI Co-Directors
Professor of Management Practice
Adjunct Professor of Marketing
An introduction to the MSEI by its Co-Directors and testimonials from Advisory Board Members & Corporate Members
Overview of MSEI
Advisory Board
Senior Vice President - Global Key Accounts and Large Projects, Schindler Group
Chief Executive Officer, ECCO
Head of Global Business Services, Konica Minolta Group
Senior Vice President, Chief Marketing Officer, Thales Group
Partners
INSEAD Marketing & Sales Excellence Initiative (MSEI) reached a major milestone with the launch of its innovative subscription-based membership model, backed by globally renowned industry leaders and innovative start-ups from Day 1.
Our flexible partnering model ensures maximum impact for MSEI member companies on their journey to Marketing & Sales Excellence.
To help you build customer-centricity at your own pace, choose from the following options:
- Corporate Member
- Research Partner
Discover Our Marketing & Sales Excellence Initiative: Interactive Flip Book
MSEI Calendar of Events 2026
Upcoming Events
In the Spotlight
Subscription Business Bootcamp
Better Business Relationships Bootcamp
MSEI expands into Middle East and North Africa Region!
New Book: Triple Fit Strategy
The Case Centre's Top 50 Best-Selling Case Authors of 2023-2024
The Case Centre's Top 50 Best-Selling Case Authors of 2022-2023
Top 50 Cases (1973 - 2023)
INSEAD Wins Marketing Category Award
Article: Stop Selling. Start Collaborating.
Podcast: Stop Selling. Start Collaborating.
BFMTV Interview
Article: When CEOs Make Sales Calls
Podcast: How CEOs Can Drive Sales — or Kill Deals
Top 10 Bestselling Case Authors
Your Best Sales Tool Isn't Your Tech Stack
How GenAI Is Driving Personalised Marketing in the UAE
Small Change, Big Rewards
Beyond Humans: AI-Driven Marketing in the UAE
The Three Next-Generation Marketing Skills You Need
Sustainable Growth and Customer Engagement in a Circular Economy
Five Ways to Optimise Your Subscription Model
Unlock the Full Value of Your Business Relationships
How Executives Should – and Shouldn’t – Engage With Customers
Can the Subscription Economy Save Financial Services?
The Post-Covid Future of “Everything as a Service”
