I am a Ph.D. candidate in Marketing (Consumer Behavior) at INSEAD. My research examines how context shapes consumers’ judgments of appropriateness and morality, and how everyday behaviours inform perceptions of others’ character and social class.
I am particularly interested in how sacred contexts shape responses to social media content, self-presentation, and emotional expression. My other work explores how mindful consumption signals social class and how product presentation influences consumer evaluations. I use online, laboratory, and field experiments, complemented by secondary data analyses.
Before joining INSEAD, I earned an M.Sc. in Social Cognition with Distinction from University College London and a B.S. in Human Resources Management from Renmin University of China.
I am on the 2026–2027 academic job market.
