My research examines how information design influences consumer decision-making in sustainability and health domains. In particular, I study how temporal framing, carbon labeling, and brand framing shape consumer choices, with the goal of identifying scalable interventions that improve health and environmental outcomes without restricting choice.
I take a question-driven approach to research, selecting methods based on the problem at hand. Across my projects, I have used a range of complementary methods, including controlled behavioral experiments, field studies, and process-level measures (such as MouseLab and eye-tracking) to capture both decision outcomes and the processes that generate them.
Prior to joining INSEAD, I completed a master’s in applied economics at the Paris School of Economics and a bachelor’s degree at the Indian Institute of Technology, Kharagpur.
I'll be on the 2026–2027 academic job market.
Year of entry: 2021
