My first glimpse of the African continent was when arriving by sea, after a passage of 31 days from the Cabo Verde Islands, early in the morning with the sun slowly illuminating Cape Town. I was impressed with the hard working and friendly people I met. To me, it is clear that we Europeans should be in the frontline supporting Africa’s development. While the colonial history had many negative aspects, it left a heritage of languages, culture and administration systems. Our collaboration should be in the context of general business and governance, where INSEAD is perfectly placed, with its managerial education programmes, know-how of start-ups, ESG, multiculturalism and modern business methods in general.
